SiteSonar · always on
Lead review in your program: the companies reading your site, powered by SiteSonar
SiteSonar is always on. After each visit closes, it names the company behind it, strikes out the bots and keeps what the company read. Our team reviews that list with your sales and marketing people. We name the company, and hand you the right people to call.
Noise on the Scope
Live today
What SiteSonar does today
Today SiteSonar names the company behind each visit, strikes out bots, keeps the visit history and emails your team when a new company shows up. Home and mobile visits often can't be tied to a company, so we leave them blank instead of guessing.
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Names the company
Each visit's network address is matched to its business once the visit closes.
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Filters out bots
Crawlers and scripted traffic are struck out first.
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Keeps the visit history
Pages read, return visits, time on site and where each visit came from.
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A card for each company
Company facts in one place, so your rep isn't starting from a search bar.
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One list of named companies
One list your team can search and filter.
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An email for each new company
A plain email the first time a company shows up. Nobody has to log in.
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One tag to install
Pasted in or added through Google Tag Manager. Runs alongside Google Analytics.
How it works
How we use SiteSonar in your program
We switch SiteSonar on after your Blueprint, set it up around your plant, and review what it finds with your team on a rhythm we agree. SiteSonar is the tool; the work is what our team does with it.
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Step 1, OP 10
Switch it on after the Blueprint
We add one tag, pasted in or through Tag Manager. If we run your website, nobody on your side lifts a finger.
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Step 2, OP 20
Set it up around your plant
We exclude your own offices and plants, choose who gets the new-company email, and note the competitors and suppliers who will show up.
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Step 3, OP 30
Review the list with sales
We walk the named companies with your sales lead, pick who's worth a call this week, and hand over the likely prospects at each one who fit your buyer profile.
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Step 4, OP 40
Feed what marketing builds next
We see which pages companies read and where they stopped, then pick the next pages to write.
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Step 5, OP 50
Hand off, don't chase
Your people get an email for each new company today; CRM connectors are Coming. Your team decides who to call.
For your sales team
What the lead review gives your sales team
The lead review gives your sales lead a short list of visiting companies that could buy from you, and a reason to call each one. We bring the named companies, the pages each read and how often it came back, and together we mark each one: possible buyer, customer, competitor, supplier or skip.
The visit sets the timing and the topic. It never becomes the opener. If a turbine service company reads your thermal spray page twice, your rep calls with the coating spec sheet. Nobody says 'I saw you on our website.'
What we don't do: contact your visitors or promise a number of leads. Your team makes the call.
For your marketing
What SiteSonar tells marketing to build next
SiteSonar shows marketing which capability pages companies read and where their visits stopped, and that picks the next page we build. If several electronics makers read your EMI shielding page and none of them reach a spec or quality page, the next page we write is the spec page.
Sales works the list. Marketing fixes where the site loses people. SiteSonar also shows what visitors looked for and didn't find, so the missing page is plain to see.
IKE
What SiteSonar teaches IKE
SiteSonar teaches IKE, our Industrial Knowledge Engine, the demand side: which companies read what you say. Our agent feeds every new visit into IKE continuously, alongside market data from sources such as Search Console, Google Ads and Ahrefs. What IKE learns is manufacturing. Your record stays yours.
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What it teaches IKE
Which industries read which capabilities, which pages hold a buyer, and where visits stop, company by company.
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What IKE gives back to you
Today: the companies reading your site, reviewed with your sales lead. Coming: each one checked against your record, with a plain grade and one next step.
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How IKE learns
Everything we do for you teaches it more. See how it works, and what stays private.
Two motives: what's live and what's Coming
For both sales and marketing, the company list and visit history are live today; grading, research and connectors are Coming.
| Live today | Coming | |
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| For sales | Which companies visited, what they read and their visit history; an email for each new company; a lead review with our team; the likely prospects at each company who fit your buyer profile, found by our team | Each company checked against your Blueprint, a plain grade, one next step, and key people by role found automatically |
| For marketing | Which capability pages companies read, and what they looked for and didn't find; our team picks the next pages from it | Where the site lost them, read automatically |
| Handoff | An email for each new company | Connectors to your CRM and your own AI tools |
| Tied to your Blueprint | By hand, in the lead review | Leads read against your Blueprint automatically |
What shows up on different floors
What shows up depends on your plant and your buyers. These examples use invented companies.
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Precision machining
A semiconductor equipment maker reads your five-axis and cleanroom pages three times in a week. Your rep calls about cleanroom capacity.
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Aerospace and defense
A tier-2 aerostructures supplier reads your NADCAP heat-treat page and ITAR statement. Quality has the cert pack ready before anyone calls.
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Coatings and finishing
A connector maker reads your selective gold plating page and leaves. There's no plating spec page for it to reach yet, so marketing writes one.
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Metal fabrication
The month's most engaged visitor reads your press brake list and welding certs. It's another fab shop, and the review marks it competitor.
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Industrial equipment
A food plant's engineering group reads your washdown conveyor pages over two weeks. Sales times its call to the second visit.
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Medical device suppliers
A catheter maker reads your passivation page twice. The first call offers new passivation data and never mentions the visit.
What lands with your team
Shown here with invented companies.
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A new-company email
The first time a company like Kestrel Instruments (kestrelinstruments.test, invented) shows up, your team gets a plain email with the pages it read and its visit history. No AI grading.
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A month of visiting companies
One list of named companies, with bots struck out and home and mobile visits left blank.
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A lead review agenda
The one-page list our team brings to each review.
Stories: see who's looking
Short stories about the buyers who read your site and never call.
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The Sign-In Sheet
Most buyers who research you never sign in.
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Noise on the Scope
A list of names is not a list of buyers.
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The Cap on the Bottle
Your buyers don't say what they need; their products do.
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The Twenty-Second Visit
The shortest visit can be the warmest lead.
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Don't Say You Saw Them
Use the visit for timing, never as the opener.
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The Pages Buyers Looked For
The pages they couldn't find tell you what to build next.
Questions
Does SiteSonar name the people who visit?
Not today. It names the company from the visit's network and what it read. Our team then hands you the likely prospects at that company who fit your buyer profile, by role, each with a LinkedIn link, and a visitor is named when they tell you who they are, through your own form or email. Matching visits to people through your CRM and other data is Coming.
Can we use SiteSonar without a program?
Yes. SiteSonar is also sold on its own. Ask us and we'll set you up or point you to the product site.
Do we see visitors while they're still on the site?
No. SiteSonar is always on, but each visit is read after it closes, so a company shows up once the visit is over.
Will it name every visitor?
No. Office and plant networks name well. Home and mobile visits often can't be tied to a company, so we leave them blank.
Does SiteSonar contact our visitors?
Never. It hands the company to your team, and your people decide who to call.
Does it replace Google Analytics?
No. It runs alongside Google Analytics, from one tag.
Do we need to change our privacy notice?
Yes. Tell visitors you use analytics and company identification. We flag it during setup, and your counsel signs off the wording.
How to buy this
SiteSonar runs inside our programs, and every program starts with a paid Buyers Blueprint.
Want SiteSonar without a program?
SiteSonar is also sold on its own, as a product. Ask us and we'll set you up or point you to the right place.
Start with the RFQ you want to win
Write the RFQ you most want to win in the free Buyer's-Eye Audit, and we'll show you where a buyer would shortlist you or drop you. SiteSonar switches on right after your paid Blueprint, so the visit history fills in while we write your pages.