Growth
Growth: a strategist steers the work with you
Growth adds a person to steer. A strategist on our team reads what shipped, what SiteSonar shows and what buyers read, then changes the plan with you. You get two planning calls a month, unlimited Huddles and unlimited email and messages. Like every program, it starts with the paid Blueprint.
What Growth includes
Everything in Foundation, plus reach beyond your site, with a person steering it.
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A strategist steers
One person on our team who knows your plan, reads the results and decides with you what moves next.
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Ad management
Google, LinkedIn, Facebook and Instagram ads, with budget only behind pages that prove the job. Ad spend is separate.
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Digital outreach and PR
Outreach and trade press that send buyers back to your pages.
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Social media and email
A post and an email for the work that matters, to the accounts your plan points at.
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SiteSonar to automated sales outreach
SiteSonar doesn't contact anyone itself. We connect its feed to a go-to-market platform that runs the outreach, set up the strategy, and syndicate your blog content through it too.
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2 planning calls a month
Each one starts from the brief and ends with the next work in the queue.
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Unlimited Huddles
15-minute calls whenever you ask for one.
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Unlimited email and messages
Reach your strategist the way your team already works.
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The weekly brief
Written by your strategist: what shipped, what's in progress, what's next, and any decision we need.
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One work queue
Every ask goes in, ranked against your goal by your strategist. One job finishes, the next one starts.
What a strategist does
In Growth, the Blueprint plan is where the work starts, not where it stops. Your strategist writes the weekly brief, answers your replies and ranks every ask against your goal.
When the results show a better route, they change the plan with you. More pages for the process buyers keep reading. An email to the accounts that went quiet. A video of the cell nobody understands from a photo. SiteSonar names the companies visiting your site and what they read, and your strategist hands over likely prospects there who fit your ideal customer profile, so your sales team knows who to call.
How a month runs
The same loop every month, so your team knows what's coming.
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Step 1, OP 10
Read the results
Your strategist reads what shipped, which companies read what, and what search and AI answers show.
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Step 2, OP 20
Planning call
Twice a month. We agree what moves up the queue and what waits.
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Step 3, OP 30
Ship
Pages, emails, posts, video or ads, each approved by your people before it goes public.
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Step 4, OP 40
Brief
Every week: what shipped, what's in progress, what's next. Reply to decide.
Why steering pays · 3 min story
Your Best Customer Buys It Elsewhere
The cheapest new work is in accounts that already trust you, and they only buy what they know you do.
Your Best Customer Buys It Elsewhere
What happens
- 01Plant tour: a medical OEM's new buyer stops at your passivation line
- 02'You do this here? We send that to two other vendors.'
- 03Lesson: accounts that trust you only buy what they know you do
Who Growth is for
Growth suits industrial companies that want someone on the marketing side thinking about their goal every week. A defense machine shop chasing a new prime. A coatings line adding a process and a market. A distributor whose application know-how lives in inside sales. A sales or operations leader with no marketing person to steer the work.
If a clear plan and email are enough, Foundation fits. If you want senior marketing leadership and active go-to-market work, including PR, look at Scale.
Questions
Who is the strategist?
A senior member of our team who learns your plan, your plant and your buyers, and stays with your account.
How is Growth different from Foundation?
In Foundation the Blueprint plan steers and we talk mostly by email. In Growth a strategist steers with you, changes the plan as results come in, and meets you twice a month.
What happens on a planning call?
We start from the brief, look at what moved, and agree the next work in the queue. Anything new goes into the queue, ranked against your goal.
Will customer names or programs appear?
Only with your written yes. Customer names, NDA programs and anything export-controlled stay out unless you say so in writing.
How much does Growth cost?
It depends on what your Blueprint finds. We scope it with you on the review call after your free Buyer's-Eye Audit and put it in writing before you commit.
Can we start on Growth?
Yes, after the Blueprint. Every program starts with the paid Blueprint, then you pick the program that fits, month to month.
Put a strategist on your goal
Growth starts with your Blueprint. Book 20 minutes and we'll tell you how yours would route the work.