Powering Partners · Association website

Rhode Island Manufacturers Association

Industrial Marketing runs the website for the Rhode Island Manufacturers Association, which represents manufacturers in Rhode Island: the build, the hosting and the care that keeps it working. The association's staff spend their time on members. We keep the site itself running.

Built for the people who run the association

An association's staff juggle members, events, the board and whatever lands that week. The website shouldn't become one more job. So we set it up the way a small team works: clear pages, a structure that makes sense to someone who didn't build it, and a setup staff can work in without a manual for every change.

Behind that, we keep the technical side running: hosting, updates, backups and security. When something breaks or needs to change, there's one team to call, and it already knows the site.

What we run for them

Two jobs, both ongoing.

Why a manufacturing marketing team runs association sites

Association work keeps us in the room with the people who hold the region's manufacturers together. It's the same trade knowledge we bring to a plant's own website, and member companies can work with us directly, like anyone else.

How association work connects

Running association sites keeps us close to how manufacturers here describe their work. What we learn about the trade goes into IKE, the Industrial Knowledge Engine behind all our work, so every page we write starts from how the trade really talks. What IKE learns is manufacturing. Member records stay theirs.