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Buyers Blueprint · What IKE learns

What IKE learns from your Blueprint: your plant, then your competitors, then your market

IKE, our Industrial Knowledge Engine, starts learning your company in the paid Buyers Blueprint. Every fact about what you make is cited and confirmed with you. Then it reads the shops you lose work to and the markets you want, and turns every gap into a question for your team. It keeps learning after the Blueprint.

Start with the free Buyer's-Eye Audit How IKE learns
One Turn of the Wheel: what IKE knows before the first turn (REV A) and after one turn (REV F)Two-panel drawing sheet, illustration; the plant, Alderbrook Coatings, alderbrook.test, is invented. Each panel shows the plant's record on the left, stamped private; a flywheel of six steps around a core marked IKE (1 Blueprint, 2 Intelligence, 3 SiteSonar, 4 Build, 5 Expand, 6 New work); and IKE's trade sheet on the right: manufacturing knowledge, not client facts. Left, REV A as said, before the first turn: the record is blank, ruled in pencil, and the wheel is not yet turned. The trade sheet is already dense (PVD on tools means edge prep first; buyers screen thickness, adhesion and edge condition; next ask, strip and recoat). Its questions sit unasked in pencil: PVD on cutting tools? Edge prep first? Strip and recoat? Unknown never counts as no. Right, REV F released, after one turn, marked by a gold arrow: each step has inked lines in the record. Blueprint answers: PVD on carbide tools yes, edge prep first yes, strip and recoat yes, DLC on wear parts no. Then buyers expect adhesion data; companies reading the recoat page; a strip and recoat page; out to search, AI answers and ads; an RFQ traced to the page. SiteSonar feeds IKE continuously, drawn as a solid line into the core. The record leaves only through a check valve: out only with your yes. The trade sheet is denser by two trade lines, and the next question is sharper: do you strip and recoat hobs and broaches, or end mills only? It starts from what turn one learned, not from zero.665544332211CCBBAAREV A · AS SAIDBEFORE THE FIRST TURNREV F · RELEASEDONE TURN · ILLUSTRATIONPLANT RECORDalderbrook.testPRIVATE111123456BLANK · NO LINES YET123456IKENOT YET TURNED1 BLUEPRINT2 INTELLIGENCE3 SITESONAR4 BUILD5 EXPAND6 NEW WORKIKE · TRADE SHEETMANUFACTURING, NOT CLIENTSPVD ON TOOLS: PREP EDGESBUYERS SCREEN THICKNESS,ADHESION, EDGE CONDITIONNEXT ASK: STRIP + RECOAT?REGRIND BEFORE RECOATWEAR PARTS: OFTEN DLCALREADY DENSEQUESTIONS IN IKE · NOT YET ASKEDPVD ON CUTTING TOOLS?EDGE PREP FIRST?STRIP AND RECOAT?UNKNOWN NEVER COUNTS AS NOPLANT RECORDalderbrook.testPRIVATE1PVD ON CARBIDE TOOLSYES1EDGE PREP FIRSTYES1STRIP AND RECOATYES1DLC ON WEAR PARTSNO2BUYERS EXPECT ADHESION DATA3COMPANIES READ /RECOAT/4PAGE: STRIP AND RECOAT5OUT TO SEARCH, AI, ADS6RFQ TRACED TO THE PAGEOUT ONLY WITH YOUR YES123456IKEONE TURN1 BLUEPRINT2 INTELLIGENCE3 SITESONAR · FEEDS IKE, ALWAYS ON4 BUILD5 EXPAND6 NEW WORKIKE · TRADE SHEETMANUFACTURING, NOT CLIENTSPVD ON TOOLS: PREP EDGESBUYERS SCREEN THICKNESS,ADHESION, EDGE CONDITIONNEXT ASK: STRIP + RECOAT?REGRIND BEFORE RECOATWEAR PARTS: OFTEN DLC+ RECOAT GOES WITH PREP+ BUYERS SEARCH 'RECOAT'DENSERNEXT QUESTION · TURN 2 · SHARPERDO YOU STRIP AND RECOAT HOBS AND BROACHES, OR END MILLS ONLY?STARTS FROM WHAT TURN 1 LEARNED, NOT FROM ZEROBefore the turn: a blank record, and IKE's questions unasked.One turn: each step inks the record. The next question is sharper.DWG IM-IKE · ONE TURN OF THE FLYWHEEL · WHAT EACH STEP TEACHES IKEINVENTED PLANT (.TEST) · LINES ILLUSTRATIVE · YOUR RECORD STAYS YOURSSAID / RELEASEDPENCIL: NOT YET ASKEDSHTIKETITLEONE TURN OF THE WHEELINDUSTRIAL MARKETING · AS BUILT · SCALE NTSREVFILLUSTRATION

One Turn of the Wheel

What company intelligence means for an industrial company

Company intelligence is one cited record of what your company makes and does, read against your competitors and your markets. IKE builds it in the Blueprint, for manufacturers at every rung from OEMs to Tier 5 and for the distributors, labs, integrators and engineering firms beside them.

A general AI assistant knows what the internet says about companies like yours. IKE starts from what your floor and your team confirmed.

Your plant first: the confirmation ladder

Every fact about your plant carries its source and climbs five rungs before a buyer can read it. Nothing skips you. Each yes, no and correction also teaches IKE how plants like yours run.

  1. OP 10

    Inferred

    We read it somewhere: a page, a document, something your team told us.

  2. OP 20

    Suggested

    We think it's true, and say why, with the source.

  3. OP 30

    Confirmed

    You or your team said yes.

  4. OP 40

    Ratified

    We checked it against everything else on the record.

  5. OP 50

    Public

    You approved the page it sits on. Only now can a buyer read it.

Three things IKE learns, in order

IKE learns your plant first, then your competitors, then your markets.

  • Your plant

    Machines, materials, processes, certifications, partners and limits, each with a source. Unknown never means no.

  • Your competitors

    Three shops you lose work to, read the way a buyer reads them. Every difference becomes a question for you.

  • Your markets

    Industries crossed with your capabilities, who holds the search results, plus federal and export data. Each market lead is a question for you to answer.

Gaps become questions: invented examples from four industries

When IKE finds a gap, it asks your team. These shops are invented; the questions are the kind IKE asks.

  • An electronics contract manufacturer

    Two competitors list conformal coating and box build. IKE asks: do you run them, in house or through a partner?

  • An industrial distributor

    Competitors publish kitting and vendor-managed inventory. IKE asks which you offer, and for which lines.

  • An energy-sector fabricator

    Utilities in your market buy code-stamped pressure vessels. IKE asks whether you hold the stamp or work with a shop that does.

  • A defense machine shop

    Federal notices describe the buyer's problem, with no code you'd think to search. IKE asks whether your registrations are active before one drops.

How IKE keeps learning your plant

IKE keeps learning your plant for as long as you're in a program. Every quote, call and answer you share goes back onto your record, and every report is rebuilt from the latest facts. A verified registry listing outweighs an uncited guess, and newer findings replace older ones.

You see answers: what's true, where it came from, and what to do next. The machinery stays on our side.

  • Every fact

    cited to its source

  • 0

    facts published without your yes

Your private client portal

Your record, your reports and your page plan live in a private client portal. Your team reads, confirms and approves there, and can download everything in formats your own AI tools can load.

See why: The Hoist Says 15 Tons

When your website doesn't state your limits and your proof, AI fills the gap with confident guesses. A cited record, put on your pages, is the fix.

Sheet 401, The Hoist Says 15 Tons: as said and released (illustration)Sheet 401, The Hoist Says 15 Tons, drawn as two panels. Illustration: the shop, Granite Ridge Machine Works, and every figure are invented. Left, REV A, as said: a bridge crane hook block whose rated load plate reads SWL 15 T. Beside it a lift scale carries a red dashed ghost dimension, 20 to 30 T, marked AI, while the true 15 T is only pencilled, not on the site. An AI assistant card answers an engineer who asked who can machine a 25-ton casting: Granite Ridge routinely handles 20 to 30 tons on a 40 to 45 foot mill, no certifications. The shop's capabilities page states its lift, mill travel and certifications nowhere. A red stamp reads: As AI describes you, not for construction. Caption: the site is silent, so the AI guesses 20 to 30 tons. Right, REV F, released: the same hook block. The capacity page states max lift SWL 15 T, mill travel 240 inches, ISO 9001 and ITAR registered, sourced to the rated load plate. The AI's 20 to 30 T dimension is struck through and the 15 T dimension is inked in gold. A note reads Ask AI again: planned. Plate: Released, illustration, not a promise. Caption: released, the capacity page says SWL 15 T.665544332211DDCCBBAAREV AAS SAIDAS AI DESCRIBES THE SHOPREV FRELEASEDTHE SHOP AS BUILTSHTTITLESUBJECTREVSCALEDRAWNSTATUS401The Hoist Says 15 TonsWhen your site is silent, AI guesses.GRANITE RIDGE MACHINE WORKSgraniteridge-mw.test · BAY 2 HOISTFNTSINDUSTRIALMARKETINGILLUSTRATIONINVENTED FIGURESBRIDGE GIRDER · BAY 2SWL 15 T051015202530 TRATED LIFT20–30 T (AI)15 T · NOT ON SITEAI ASSISTANT · 10:40 PMQ WHO CAN MACHINE A25-TON CASTING?A GRANITE RIDGEROUTINELY HANDLES20 TO 30 TONS,ON A 40–45 FT MILL.NO CERTIFICATIONS.graniteridge-mw.testCAPABILITIESLIFTNOT STATEDCERTSNOT STATEDTRAVELNOT STATEDAS AI DESCRIBES YOUNOT FOR CONSTRUCTIONBRIDGE GIRDER · BAY 2SWL 15 T051015202530 TRATED LIFT20–30 T (AI)SWL 15 T · STATEDgraniteridge-mw.test/capacityCAPACITY & PROOFMAX LIFTSWL 15 TMILL TRAVEL240 INCERTIFICATIONSISO 9001ITAR REGISTEREDSOURCERATED LOAD PLATE, BAY 2CERTIFICATES LINKEDASK AI AGAIN: PLANNEDRELEASEDILLUSTRATION, NOT A PROMISEThe site is silent, so AI guesses 20 to 30 tons.Released: the capacity page says SWL 15 T.

The Hoist Says 15 Tons

Watch the story 6 min

What happens

  1. 01An engineer asks an AI assistant who can machine a 25-ton casting
  2. 02The answer: 'routinely handles 20 to 30 tons'
  3. 03On the floor, the hoist plate reads 15 T
  4. 04Neither number is on the shop's website

More stories about what the record finds

Short lessons from real plant floors, each with three checks you can run on your own site.

Questions about company intelligence

What is company intelligence for manufacturers?

One cited record of what a company makes and does, read against its competitors and markets. IKE builds yours in the Buyers Blueprint, and you confirm every fact before it appears in public.

Is IKE software we log into?

No. IKE is the knowledge platform behind our industrial marketing. You see its work in your private client portal.

Does what we share help other companies?

What IKE learns about the trade sharpens every client's questions, including yours. Your record, your documents and anything from your floor are never shown to another client.

Start with a Blueprint

  • Buyers Blueprint
  • paid
  • your first month, led by Matt Barden
  • from Month 2 the agency works the plan
Start with the free Buyer's-Eye Audit How a Blueprint starts