Powering Partners · Association website
Boston Tooling
Industrial Marketing runs the website for an association of tooling and machining companies in the Boston area: the build, the hosting and the care that keeps it working. We also ran a discovery program for its member companies.
What the site has to do
An association of tooling and machining companies has two audiences on its site. Members want to know what's on: meetings, events and news from the trade. People outside want to know who the members are and what they make, whether they're buyers looking for a shop nearby or people weighing a career in the trade.
We keep the site up, current and secure, so both groups find what they came for and the association's people don't have to think about the technical side.
What we run for them
Three jobs: two ongoing, one program for members.
-
Website build
The site the association runs on: its pages, its structure and the setup staff work in day to day.
-
Hosting and care
We host the site and maintain it: updates, backups and security, so it stays up, current and secure.
-
Discovery Suite for member companies
A discovery program offered through the association to its member companies.
The discovery program for members
We also ran a discovery program offered through the association to its member companies. Discovery work puts on paper what a member shop can really do: the processes it runs, the materials and tolerances it holds and the work it wants more of. Written down, that gives the member's own website something specific to say.
How association work connects
Running association sites keeps us close to how manufacturers here describe their work. What we learn about the trade goes into IKE, the Industrial Knowledge Engine behind all our work. What IKE learns is manufacturing. Member records stay theirs.
-
Powering Partners
All the associations whose sites we run.
-
IKE, the Industrial Knowledge Engine
The engine at the centre of everything we do.
-
Want discovery work for your own plant?
The Buyers Blueprint is our paid onboarding: we capture what your plant really does, confirm every fact with you, then plan every page buyers need.