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The knowledge behind our work

IKE, our Industrial Knowledge Engine: everything we do teaches it more

IKE is the knowledge platform behind our industrial marketing. Your capabilities are supply. What buyers need made is demand. IKE translates one into the other. Every plant we visit, every competitor we read, every visit SiteSonar sees and every page we ship teaches it more, so your Blueprint starts from what it already knows. With SiteSonar and market data from sources such as Google Search Console, Google Ads and Ahrefs feeding it, always on, IKE sees your market from every side. What IKE learns is manufacturing. Your record stays yours.

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SHT 606, The Second Turn: REV A as said beside REV F releasedTwo-panel drawing sheet, illustration with invented companies. Left, REV A as said: a buyer's search reads orbital welding 316L tube ASME BPE weld maps. It lands on Copperwell Fabrication's sanitary welding page, copperwellfab.test, which says sanitary welding, stainless steel, and stops. Orbital welding, ASME BPE, weld maps and logs, and borescope inspection sit below in blurred pencil: true on the floor, not on the page. Visit footprints walk in from the search and stop at the first line. A SiteSonar card names Larkmeadow Dairy Systems reading the sanitary welding page and leaving there. A pencil inset shows the floor: 316L tube with an orbital weld head, a weld map and a borescope, every week. Right, REV F released: turn two. IKE's question round asks, do you orbital weld and keep weld maps? The answer is yes. The yes becomes a page, copperwellfab.test/orbital-welding, titled orbital welding of 316L sanitary tube to ASME BPE, listing a weld map with every weld numbered, borescope inspection and weld logs, with a spool drawing whose welds are numbered W1 to W4. Whether the buyer sends its next drawing is its call. A mini flywheel with IKE at its core shows turn 2 starting from turn 1, and the shop's private record sits behind a check valve: out only with your yes. IKE keeps trade knowledge only.665544332211CCBBAAREV A · AS SAIDAFTER TURN ONEREV F · RELEASEDTURN TWO · ILLUSTRATIONorbital welding 316L tube ASME BPE weld mapsTHE BUYER'S SEARCH · INVENTEDcopperwellfab.test/sanitary-welding/SANITARY WELDINGSTAINLESS STEELORBITAL WELDINGTO ASME BPEWELD MAPS + LOGSBORESCOPE INSPECTIONTRUE ON THE FLOOR · NOT ON THE PAGEREQUEST A QUOTEVISIT STOPS HERESITESONAR · THE COMPANYCOMPANYLARKMEADOW DAIRYSYSTEMS (.TEST)READ/SANITARY-WELDING/THENLEFT AT THIS PAGETHE COMPANY, NAMEDON THE FLOOR · EVERY WEEK316L TUBE · ORBITAL HEADWELD MAP · BORESCOPETRUE, BUT THE SITESAYS 'SANITARY'orbital welding 316L tube ASME BPE weld mapsTHE BUYER'S SEARCH · INVENTEDcopperwellfab.test/orbital-welding/ORBITAL WELDING OF316L SANITARY TUBETO ASME BPEWELD MAP · EVERY WELD NUMBEREDBORESCOPE INSPECTIONWELD LOGS WITH THE JOBW1W2W3W4WELD MAPSEND A DRAWINGNEXT DRAWING: THEIR CALLIKE · TURN 2 · QUESTIONSQ: DO YOU ORBITAL WELD,AND KEEP WELD MAPS?A: YES123456IKETURN 2STARTS FROMTURN 1SHOPRECORDPRIVATEOUT ONLY WITHYOUR YESIKE KEEPS TRADEKNOWLEDGE ONLYThe page says sanitary and stops. So does the buyer's visit.Turn two asks one question. The yes becomes the orbital welding page.DWG IM-606 · PART 6 FILL THE FLOOR · FABRICATORSINVENTED COMPANIES (.TEST) · SITESONAR NAMES COMPANIESSAID / RELEASEDPENCIL: TRUE, NOT SAIDSHT606TITLETHE SECOND TURNINDUSTRIAL MARKETING · AS BUILT · SCALE NTSREVFILLUSTRATION

The Second Turn

What IKE is

IKE is the manufacturing knowledge behind every Blueprint, page, post and ad we make, with each client's own cited record kept beside it, separate. It isn't software you log into. Our team and our AI tools work from it.

A general AI assistant knows what a coating shop is. IKE knows that a shop running PVD on cutting tools usually preps the edges first, that buyers screen it on coating thickness and adhesion, and that the next question is whether you strip and recoat. So it asks, and you answer.

Watch IKE learn from one plant

One invented plant, from the first meeting to the next round of work: what each step teaches IKE, and what IKE hands back to you.

One Turn of the Wheel: what IKE knows before the first turn (REV A) and after one turn (REV F)Two-panel drawing sheet, illustration; the plant, Alderbrook Coatings, alderbrook.test, is invented. Each panel shows the plant's record on the left, stamped private; a flywheel of six steps around a core marked IKE (1 Blueprint, 2 Intelligence, 3 SiteSonar, 4 Build, 5 Expand, 6 New work); and IKE's trade sheet on the right: manufacturing knowledge, not client facts. Left, REV A as said, before the first turn: the record is blank, ruled in pencil, and the wheel is not yet turned. The trade sheet is already dense (PVD on tools means edge prep first; buyers screen thickness, adhesion and edge condition; next ask, strip and recoat). Its questions sit unasked in pencil: PVD on cutting tools? Edge prep first? Strip and recoat? Unknown never counts as no. Right, REV F released, after one turn, marked by a gold arrow: each step has inked lines in the record. Blueprint answers: PVD on carbide tools yes, edge prep first yes, strip and recoat yes, DLC on wear parts no. Then buyers expect adhesion data; companies reading the recoat page; a strip and recoat page; out to search, AI answers and ads; an RFQ traced to the page. SiteSonar feeds IKE continuously, drawn as a solid line into the core. The record leaves only through a check valve: out only with your yes. The trade sheet is denser by two trade lines, and the next question is sharper: do you strip and recoat hobs and broaches, or end mills only? It starts from what turn one learned, not from zero.665544332211CCBBAAREV A · AS SAIDBEFORE THE FIRST TURNREV F · RELEASEDONE TURN · ILLUSTRATIONPLANT RECORDalderbrook.testPRIVATE111123456BLANK · NO LINES YET123456IKENOT YET TURNED1 BLUEPRINT2 INTELLIGENCE3 SITESONAR4 BUILD5 EXPAND6 NEW WORKIKE · TRADE SHEETMANUFACTURING, NOT CLIENTSPVD ON TOOLS: PREP EDGESBUYERS SCREEN THICKNESS,ADHESION, EDGE CONDITIONNEXT ASK: STRIP + RECOAT?REGRIND BEFORE RECOATWEAR PARTS: OFTEN DLCALREADY DENSEQUESTIONS IN IKE · NOT YET ASKEDPVD ON CUTTING TOOLS?EDGE PREP FIRST?STRIP AND RECOAT?UNKNOWN NEVER COUNTS AS NOPLANT RECORDalderbrook.testPRIVATE1PVD ON CARBIDE TOOLSYES1EDGE PREP FIRSTYES1STRIP AND RECOATYES1DLC ON WEAR PARTSNO2BUYERS EXPECT ADHESION DATA3COMPANIES READ /RECOAT/4PAGE: STRIP AND RECOAT5OUT TO SEARCH, AI, ADS6RFQ TRACED TO THE PAGEOUT ONLY WITH YOUR YES123456IKEONE TURN1 BLUEPRINT2 INTELLIGENCE3 SITESONAR · FEEDS IKE, ALWAYS ON4 BUILD5 EXPAND6 NEW WORKIKE · TRADE SHEETMANUFACTURING, NOT CLIENTSPVD ON TOOLS: PREP EDGESBUYERS SCREEN THICKNESS,ADHESION, EDGE CONDITIONNEXT ASK: STRIP + RECOAT?REGRIND BEFORE RECOATWEAR PARTS: OFTEN DLC+ RECOAT GOES WITH PREP+ BUYERS SEARCH 'RECOAT'DENSERNEXT QUESTION · TURN 2 · SHARPERDO YOU STRIP AND RECOAT HOBS AND BROACHES, OR END MILLS ONLY?STARTS FROM WHAT TURN 1 LEARNED, NOT FROM ZEROBefore the turn: a blank record, and IKE's questions unasked.One turn: each step inks the record. The next question is sharper.DWG IM-IKE · ONE TURN OF THE FLYWHEEL · WHAT EACH STEP TEACHES IKEINVENTED PLANT (.TEST) · LINES ILLUSTRATIVE · YOUR RECORD STAYS YOURSSAID / RELEASEDPENCIL: NOT YET ASKEDSHTIKETITLEONE TURN OF THE WHEELINDUSTRIAL MARKETING · AS BUILT · SCALE NTSREVFILLUSTRATION

One Turn of the Wheel

Watch the story 60 s

What happens

  1. 01Before we start: your record is empty and private. IKE already knows your trade, so it knows what to ask.
  2. 02The Blueprint: your website, documents, your team's answers and an on-site visit fill in your record. IKE supplies the questions: PVD on cutting tools? Edge prep first? Strip and recoat?
  3. 03You confirm: each yes, no and correction is kept. A no is never asked again, and unknown never counts as no.
  4. 04Your competitors: what they say, combined, shows what buyers expect. Each gap becomes a question for you.
  5. 05SiteSonar: our agent reads every new visit, continuously (the company, the pages it read, where it stopped), and IKE keeps learning from it, alongside market data from sources such as Search Console, Google Ads and Ahrefs. Both shape the page plan.
  6. 06New pages go out to search, AI answers, ads and social. The searches that found them and the RFQs they earned come back to IKE.
  7. 07The next round: IKE asks a sharper question. Your record leaves only with your yes.

How IKE learns

IKE learns in six ways, in the order we work. It reads before it asks you anything.

  1. OP 10

    It reads what's published

    Your website and documents first, then the same for the shops you lose work to. Every line keeps its source.

  2. OP 20

    It learns what's true on the floor

    The on-site visit and our questions for your team catch what nobody wrote down: named techniques, outside partners and real limits, like the heat-treat step you send out.

  3. OP 30

    It learns from your answers

    A yes confirms a fact. A correction is kept as a dated decision with its source. A no is kept as no, so you're never asked twice. Unknown never counts as no.

  4. OP 40

    It reads the whole field

    Together, your competitors set the standard buyers hold you to, and each gap becomes a question for you. Markets show which industries buy what you can make.

  5. OP 50

    It watches buyers and the market, always on

    SiteSonar feeds IKE continuously: our agent reads every new visit (which companies came, what they read, where they stopped) and IKE keeps learning from it. Market data from sources such as Google Search Console, Google Ads and Ahrefs adds what your market searches, which searches turn into RFQs and who ranks. Together, IKE sees your market from every side.

  6. OP 60

    It carries trade knowledge forward

    How manufacturing works carries from one plant to the next: which processes go together, what each buyer checks, the words they search. Your record, documents and customers stay yours.

Why IKE gets smarter with every plant

IKE gets smarter because manufacturing repeats. Processes run in sequences, materials come in grades, and buyers in each market screen on the same envelopes, tolerances, certifications and secondary ops. Every plant we work with and every competitor we read sharpens what IKE knows, so the next question is better than the last.

To a general AI tool, a shop that says '5-axis' and one that runs simultaneous five-axis on nickel-alloy turbine blades read the same. So do a distributor that ships connectors from stock and one that crimps and kits harnesses. IKE learns the difference, and asks which one you are.

Eight ways the work teaches IKE

Each service we run teaches IKE something about the trade and gives something back to you.

  • Buyers Blueprint

    Teaches: what floors run that websites never say. Gives back: questions built from your trade, and one cited record of your plant.

  • SiteSonar

    Teaches: which companies read which capabilities, fed into IKE continuously alongside market data from sources such as Search Console, Google Ads and Ahrefs. Gives back: the companies reading your site, and the right people to call at each one.

  • Websites

    Teaches: which page structures earn drawings and calls. Gives back: a page for every capability, built from your record.

  • Content marketing

    Teaches: the questions buyers ask and the wording engineers sign off on. Gives back: a content plan built from your record.

  • SEO & AEO

    Teaches: the words buyers type and what AI says about shops like yours. Gives back: the searches worth winning first, and facts AI can quote.

  • Social media

    Teaches: which capability news customers and peers pass on. Gives back: a launch post for every new page.

  • Paid ads

    Teaches: which searches become RFQs and which are noise. Gives back: ad groups mapped to your record.

  • PR

    Teaches: which outside sources buyers trust. Gives back: the stories already in your record, pointed at your pages.

A general AI tool, or IKE

What you need to knowA general AI toolIKE
What does this shop do?Repeats what the website says, or guessesReads the website against what the floor runs, confirmed by you
What should we ask next?Whatever the prompt asksThe questions your trade's buyers screen on, most decisive first
What happens when you correct it?Gone by the next chatKept as a dated decision, never asked again
Where did that fact come from?Often unclearEvery fact cited to its source
What is your market doing right now?Whatever it found on the web the day you askedAlways on: who reads your site from SiteSonar, plus market data from Search Console, Google Ads, Ahrefs and more, read against your record

  • Every fact

    cited to its source

  • 0

    facts about you published without your yes

Stories where IKE does the work

What each service teaches IKE

Questions about IKE

What is IKE?

IKE is our Industrial Knowledge Engine: the manufacturing knowledge behind every Blueprint, page, post and ad we make, with each client's cited record kept beside it, separate.

Is IKE software we log into?

No. IKE is the knowledge platform behind our industrial marketing. You see your own record in a private client portal, and you confirm anything about your plant before it goes public.

Does what I tell you help other companies?

What IKE learns about the trade, such as which processes go together, makes every client's questions sharper, including yours. Your record, documents, customers and prices are never shown to another client.

How is this different from asking an AI assistant about my company?

An assistant repeats your website or guesses. IKE starts from what your floor runs, confirmed by you, and reads it against your whole field and what your buyers check.

How does IKE start learning my company?

In the paid Buyers Blueprint: your website, your documents, questions for your team and an on-site visit. It keeps learning for as long as you're in a program.

Try IKE on the RFQ you want to win

The free Buyer's-Eye Audit is IKE at work. You write the RFQ you most want to win with it, and our team shows you on a 20-minute call where a buyer would shortlist you or drop you.

IKE learns your whole plant at the Buyers Blueprint, paid onboarding and the first step of every program: your website, documents, team and an on-site visit, each fact confirmed with you.

Get your free Buyer's-Eye Audit Start your Blueprint Book a demo