Scale
Scale: Matt Barden joins as your fractional CMO
Scale is everything in Growth, plus Matt Barden, our founder, as your fractional CMO. Your strategist still steers the work week to week. Matt meets you once a month and moves the work from steady to active: go-to-market pushes, launches and PR. PR is part of Scale only.
What Scale includes
Everything in Growth, with Matt in the loop.
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Everything in Growth
A strategist who steers, two planning calls a month, unlimited Huddles, unlimited email and messages, the weekly brief and one work queue.
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1 call a month with Matt
Matt Barden, as your fractional CMO, sets the direction with you and your strategist.
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Active go-to-market
Market pushes, launches and campaigns, led by Matt and run by the team.
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Custom strategy
Matt leads a custom go-to-market strategy: which markets to push into, which launches to run, which trade press to reach.
What changes when Matt is involved
In Foundation and Growth, the work follows the plan and improves it. In Scale, Matt takes the plan to market. Which markets to push into. Which launches to run. Which trade press and associations to reach. Which prospect companies your people should call first.
We hand over the path and the data. SiteSonar names the companies visiting your site and what they read, and we hand over likely prospects there who fit your ideal customer profile. Your own people make the connection and the outreach.
How a month runs
The Growth loop, with Matt setting the direction.
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Step 1, OP 10
Call with Matt
Once a month: where the market is moving, what to push next, and what PR is worth doing.
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Step 2, OP 20
Planning calls
Twice a month with your strategist, turning the direction into work in the queue.
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Step 3, OP 30
Ship and launch
Pages, campaigns, announcements and press, each approved by your people before it goes public.
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Step 4, OP 40
Brief
Every week: what shipped, what's in progress, what's next. Reply to decide.
Who Scale is for
Scale suits industrial companies that want senior marketing leadership without a full-time hire. An owner moving the company up a rung of the supply chain. A supplier entering a new market. A company with news worth telling: a new plant, a new certification, a new line.
If you want a strategist steering without the go-to-market push, Growth fits.
Questions
What does a fractional CMO do here?
Matt sets the marketing direction with you once a month, the way a CMO would, and leads the go-to-market and PR work. Your strategist and our team run it between calls.
Is PR included in other programs?
Yes. Digital outreach and PR start in Growth. In Scale, Matt sets them as part of the custom strategy he leads.
Do you guarantee press coverage, rankings or AI citations?
No. We promise the work and show you the method.
Is ad spend included?
No. Ad spend is separate in every program and paid to the platforms directly.
How much does Scale cost?
It depends on what your Blueprint finds. We scope it with you on the review call after your free Buyer's-Eye Audit and put it in writing before you commit.
Can we start on Scale?
Yes, after the paid Blueprint.
Take the plan to market
Scale starts with your Blueprint, like every program. Book 20 minutes and we'll tell you how yours would route the work.