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How we use AI in industrial marketing, and where people check it

AI helps us read, sort, compare and draft. People check every fact against its source, and you confirm it before anything about your company is published. Your positioning is never written by a model. Here is what AI does in our work, what it never does, and where people check it.

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Why we use it at all

We use AI because a Blueprint means reading a lot. A plant's website, brochures, quality manual excerpts, its competitors' sites and the trade knowledge behind them run to more pages than a person can read closely in a week. AI reads all of it, so nothing gets skipped, and hands our team a sorted first pass to check.

We don't use it to decide anything about your company. Engineers are right to distrust a confident answer with no source behind it. So every fact we use carries its source, and a person decides what's true.

What AI does

  • Reads everything

    Every page and document you send, and your competitors' published pages, so nothing gets skipped.

  • Sorts it into one record

    Each capability with its source, read against what IKE, our Industrial Knowledge Engine, knows about your trade.

  • Drafts the questions

    Questions for your team, built from what your trade's buyers screen on. Our team picks which ones to ask.

  • Compares

    What your competitors say that you don't, so you can see the standard buyers hold you to.

  • Drafts pages and posts

    First drafts for an editor to rewrite and you to approve.

  • Tests what assistants say

    Asks AI assistants your buyers' questions on stated dates, so we can see what they tell people about you.

What it never does

  • Write your positioning

    People do that, with you.

  • Publish without your yes

    Every public line about your company is one you've confirmed.

  • Invent a spec

    No tolerance, tonnage or certification without a source. An inferred fact stays marked inferred until you confirm it.

  • Pick who to call

    SiteSonar names the company behind a visit. Our people, not a model, pick the right people to call there.

  • Decide who to call

    Who to follow up with, and what to say, is a person's decision.

Human checks

Every fact about your company moves up the same four steps, and only the last one can appear on a public page. When your floor changes, the record changes with it: a new machine is a new fact to confirm.

  1. OP 10

    Inferred

    We think it's true, from your website, a document or a meeting note. It carries its source.

  2. OP 20

    Suggested

    Our team has checked it and asks you to confirm.

  3. OP 30

    Confirmed

    You say it's true. A correction is kept as a dated decision, and a no is kept as no.

  4. OP 40

    Ratified

    You say it can be public. Only now can it go on a page.

Where AI sits in each part of the work

The same split runs through everything we do: AI does the reading and the first pass, and people make the calls.

Where AI helpsWhere people decide
Buyers BlueprintReads your website and documents, sorts each capability with its source, drafts questionsWe visit your plant, ask your team what the documents miss and check every fact. You confirm it.
Websites and contentDrafts first passes of pages and postsAn editor rewrites, technical claims are checked against your record, and you approve every page
SEO & AEOAsks AI assistants your buyers' questions on stated datesWe score each answer against your record and trace every miss to a missing sentence
SiteSonarAI grading and lead research: Coming. Today SiteSonar names the company from its network, with the pages it read and its visit history, and filters out bots.Your team decides who to call and what to say

AI and your data

The rules for your documents don't change because a tool is involved. We take only what we need, under NDA when you ask. Controlled technical data stays out of our work entirely, and nothing about you goes public without your yes.

What IKE learns is manufacturing. Your record stays yours.

Why we don't just ask a chatbot

Ask a chatbot for a manufacturing marketing plan and you get the default plan for an average shop. Here is the same owner's plan, built from the shop's record.

Sheet 207, The Plan AI Would Have Given You: REV A as said beside REV F released Two-panel drawing of one marketing plan for a drying-equipment maker, drawn as a part. Left, REV A as said: Sunday, 9:40 PM, an owner asks a chat assistant for a marketing plan and gets one in seconds: blog weekly, post on LinkedIn, run Google Ads, collect reviews, lead with quality and innovation, export to Canada because it is close. On the part drawing every feature carries only a word, blog weekly, export Canada, quality and innovation, Google Ads broad, and a UOS tag: each falls back to the title block's unless otherwise specified plus or minus .005, boxed heavy as the place every feature falls back to. The title block says the plan was drawn from a company name. Right, REV F released: Monday, the same sheet is fully dimensioned from the record, confirmed by the owner. Each callout carries a gold balloon tied to a record line: export to Mexico, from export data for its own product codes; a page per proven application, from old quotes and test reports; ads only behind answer pages, from buyer questions; one positioning ruling by a person, from evidence. The default tolerance is struck: not used, all dimensioned. Illustration; client anonymized. REV A · AS SAID SUNDAY, 9:40 PM REV F · RELEASED MONDAY · SAME SHEET MARKETING PLAN · DRAWN FROM A COMPANY NAME BLOG WEEKLY UOS EXPORT: CANADA UOS QUALITY AND INNOVATION UOS GOOGLE ADS, BROAD UOS UOS: UNLESS OTHERWISE SPECIFIED, SEE TITLE BLOCK. EVERY FEATURE. SUNDAY 9:40 PM · CHAT ASSISTANT A MARKETING PLAN FOR MY DRYING-EQUIPMENT COMPANY? HERE IS A PLAN: 1. BLOG WEEKLY 2. POST ON LINKEDIN 3. RUN GOOGLE ADS 4. COLLECT REVIEWS 5. LEAD WITH QUALITY AND INNOVATION 6. EXPORT: CANADA, IT'S CLOSE ARRIVED IN SECONDS TITLE MARKETING PLAN FOR DRYING-EQUIPMENT MAKER FROM A COMPANY NAME UNLESS OTHERWISE SPECIFIED ±.005 EVERY FEATURE FALLS BACK HERE MARKETING PLAN · DRAWN FROM THE RECORD A PAGE PER PROVEN APPLICATION R2 4X EXPORT: MEXICO OWN EXPORT DATA R1 ONE RULING, BY A PERSON, FROM EVIDENCE R4 ADS ONLY BEHIND ANSWER PAGES R3 EVERY CALLOUT CITES A LINE IN THE RECORD. MONDAY · THE RECORD CONFIRMED BY THE OWNER R1 EXPORT DATA FOR ITS OWN PRODUCT CODES POINTS TO MEXICO R2 PROVEN APPLICATIONS FROM OLD QUOTES AND TEST REPORTS R3 BUYER QUESTIONS, BY APPLICATION R4 POSITIONING RULED BY A PERSON, FROM EVIDENCE A PERSON RULES THE POSITIONING TITLE MARKETING PLAN FOR DRYING-EQUIPMENT MAKER FROM THE RECORD UNLESS OTHERWISE SPECIFIED ±.005 NOT USED · ALL DIMENSIONED SUNDAY: EVERY DECISION FALLS BACK TO THE DEFAULT. EXPORT AIMED AT CANADA. MONDAY: THE SAME SHEET, DIMENSIONED FROM THE RECORD. EXPORT: MEXICO. GENERAL NOTES 1. ILLUSTRATION, ANONYMIZED. THE SUNDAY SCENE IS DRAMATIZED; NO AI ASSISTANT IS NAMED. 2. WE USE AI EVERY DAY TOO. THE DIFFERENCE IS THE GROUNDING. A PERSON RULES THE POSITIONING. 3. RECORD LINES ARE CONFIRMED BY THE OWNER. DETAILS CHANGED TO PROTECT THE CLIENT. TITLE THE PLAN AI WOULD HAVE GIVEN YOU ILLUSTRATION · CLIENT ANONYMIZED SHEET207 REVF SCALE NTS · DRN IM INDUSTRIAL MARKETING

The Plan AI Would Have Given You

Watch the story 4 min

What happens

  1. 01Sunday night: an owner asks a chatbot for a plan
  2. 02Blog weekly, post on LinkedIn, run ads
  3. 03Monday: the plan built from the shop's record
  4. 04Most decisions come out different

Questions about AI in our work

Which AI tools do you use?

We don't name vendors on this page, because tools change and these rules don't. Whatever we use, every fact keeps its source and a person checks it.

Will AI write our website?

AI drafts first passes. An editor rewrites them, technical claims are checked against your record, and you approve every page before it goes live.

Does SiteSonar use AI to identify the people on our website?

No. SiteSonar names the company behind a visit and what it read. Our team then hands you the right people to call at that company, by role. Its AI features, grading and lead research, are labelled Coming until they ship.

Why not just ask a chatbot for our marketing plan?

A chatbot answers from what's typical. It doesn't know what your floor runs, so it gives you the plan for an average shop. Our plans start from your confirmed record.