Powering Partners · Association website
Maine manufacturers association
Industrial Marketing runs the website for an association that represents manufacturers in Maine: the build, the hosting and the care that keeps it working. We keep the site up, current and secure every month, so the association's staff can spend their time on members.
What a statewide association's site has to do
A statewide manufacturers association has more than one reader. Member companies come for news and for what the association is doing on their behalf. Companies thinking about joining come to see whether it's worth it. Buyers sometimes arrive looking for who in the state can make a part.
One site has to answer all three, usually without a web person on staff. That takes a plain structure, pages that describe the association in members' terms, and someone keeping the technical side running in the background. That last part is our job.
What we run for them
Two jobs, both ongoing.
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Website build
The site the association runs on: its pages, its structure and the setup staff work in day to day.
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Hosting and care
We host the site and maintain it: updates, backups and security, so it stays up, current and secure.
See it live
If you make things in Maine
The team that keeps this site running is the team that works on manufacturers' own websites. Member companies can work with us directly, like anyone else, and nothing about the association's site depends on it.
How association work connects
Running association sites keeps us close to how manufacturers here describe their work. What we learn about the trade goes into IKE, the Industrial Knowledge Engine behind all our work, so every page we write starts from how the trade really talks. What IKE learns is manufacturing. Member records stay theirs.
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Powering Partners
All the associations whose sites we run.
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IKE, the Industrial Knowledge Engine
The engine at the centre of everything we do.