What we do
Industrial digital marketing services: nine offerings, one engine
We're an industrial digital marketing agency with nine offerings: IKE (our Industrial Knowledge Engine), the Buyers Blueprint (paid onboarding), SiteSonar, websites, content marketing, SEO and AEO, social media, paid ads and PR. IKE sits at the centre. Each of the other eight feeds it what it learns and starts from what it already knows.
1 · The engine
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IKE, the Industrial Knowledge Engine
Your capabilities are supply. What buyers need made is demand. IKE translates one into the other, and every plant we visit and every page we ship teaches it more. What IKE learns is manufacturing. Your record stays yours.
2-3 · Start
Every program starts by putting your plant on one cited record, and by showing which companies already read your site.
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Buyers Blueprint
Paid onboarding. We read your site and documents, meet your team and visit your plant, then put everything on one cited record you confirm. IKE starts learning your plant here.
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SiteSonar
Always on. Names the companies reading your website and what they read, and we hand over likely prospects there who fit your ideal customer profile. AI features are Coming.
4-5 · Build
Pages and content written from the record, for manufacturing buyers who check before they call.
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Websites
Development and upkeep month to month, with a page for every capability a buyer screens for.
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Content marketing
A content plan drawn from your Blueprint, written from your floor, and signed off by the person who knows.
6-9 · Get found
The channels that send buyers to pages that prove the job.
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Page Level Marketing
Every page built from your record and improved every week: SEO, AI search, conversion, and pages written for engineers and buyers.
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Social media
LinkedIn first: a launch post for every new capability page.
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Paid ads
Search budget only behind pages that prove the job. Ad spend is separate.
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PR
Trade press and industry coverage that points buyers back to your pages.
What an industrial digital marketing agency does for a manufacturer
It puts what your plant can really make in front of the engineers, buyers and quality teams who choose suppliers, and keeps it current. For us that starts with the paid Buyers Blueprint, which captures your plant on one cited record. Then we build the pages, run the channels and show you which companies are reading.
Manufacturing marketing services go wrong when they start from a template. A buyer qualifying a coatings line checks process, substrate and spec. A prime's supplier-quality engineer checks registrations and certifications first. A plant engineer with a line down searches for the problem. Generic industrial internet marketing writes one page for all three. We write from your record, so each page answers the check its buyer runs.
How the eight feed IKE, and draw from it
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Step 1, OP 10
Each offering teaches IKE
An on-site visit shows how a floor really runs. A page we ship shows which structure earns drawings. An ad account shows which searches become RFQs.
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Step 2, OP 20
IKE gives each one a head start
Your Blueprint questions, your page plan, your ad groups and your launch posts all start from what IKE already knows about your trade.
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Step 3, OP 30
Your record stays yours
IKE learns manufacturing. Your plant's record, documents and on-site visit notes stay private to you, and nothing about you goes public without your yes.
Who these services are for
Industrial companies across the supply chain: OEMs and primes, Tier 1 to Tier 5 suppliers, and the B2B companies beside them.
Powering Partners
We also build and run the websites for six manufacturing associations and chapters across New England, whose members are the shops we serve. Nonprofits that support manufacturers can ask about website help at no fee.
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Powering Partners
The associations and consortiums whose websites we run, and what we do for each.
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For associations
Your website and member directory, built and kept up so the board can update it without a ticket queue.
How to buy
You buy one program, and every program starts with a paid Buyers Blueprint, then runs month to month. The three programs, Foundation, Growth and Scale, use the same toolkit. What changes is who steers the work: your Blueprint plan, a strategist, or a strategist plus Matt Barden as your fractional CMO. The services above are areas we help with, picked for your company by its plan. PR is part of Scale.
Questions
What industrial digital marketing services do you offer?
Nine: IKE, our Industrial Knowledge Engine, then the Buyers Blueprint (paid onboarding), SiteSonar, websites, content marketing, SEO and AEO, social media, paid ads and PR. Every program starts with the Blueprint and runs month to month.
Why is IKE listed first?
Because it's the engine under the other eight. Each one feeds it what it learns about the trade, and each one starts from what it already knows. What IKE learns is manufacturing. Your record stays yours.
Why does every program start with the Blueprint?
Because every page, ad and post draws on it. Without it we'd be guessing at what you make. It's paid onboarding, and it's where IKE starts learning your plant.
Do I need all nine?
No. Every program starts with the Blueprint, and its plan picks the areas your company needs. Not every company needs every one.
What is SiteSonar?
The software we use to see which companies read your site. It names the companies visiting your site and what they read, and we hand over likely prospects there who fit your ideal customer profile. Asking about it on its own? Talk to us.
Are the associations a separate service?
They're partners. We run their websites, and their members are the shops we serve. If you run an association, see the page for associations.
Do you only work with machine shops?
No. We work across the industrial supply chain: OEMs and primes, Tier 1 to Tier 5 suppliers, distributors, labs, engineering firms and integrators, in defense, medical, energy, electronics and more.
Start with the RFQ you want to win
Write the RFQ you most want to win in the free Buyer's-Eye Audit, and we'll show you where a buyer would shortlist you or drop you. The paid Buyers Blueprint is the first step of every program. Book 20 minutes and we'll tell you where yours would start.