Powering Partners · Association website
Connecticut NTMA chapter
Industrial Marketing runs the website for a chapter of the National Tooling and Machining Association serving Connecticut: the build, the hosting and the care that keeps it working. We also ran a discovery program for the chapter's member companies.
What we run for them
Three jobs: two ongoing, one program for members.
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Website build
The site the chapter runs on: its pages, its structure and the setup staff work in day to day.
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Hosting and care
We host the site and maintain it: updates, backups and security, so it stays up, current and secure.
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Discovery Suite for member companies
A discovery program offered through the chapter to its member companies.
The discovery program for member shops
Alongside the website, we ran a discovery program offered through the chapter to its member companies. Discovery work writes down what a member plant can really do, in the words its buyers use, so the member's own site can say it.
The reason is simple. A chapter is only as visible as its members, and plenty of good shops have sites that say "precision machining" and stop there. A buyer looking for tight-tolerance Inconel work or a short-run injection mold can't tell those shops apart. You can't sell what you don't say.
What the chapter site has to do
A chapter site serves the shops in it and the people looking in: owners checking the next meeting, companies deciding whether to join, and buyers trying to find a Connecticut shop for a job. We keep it up, current and secure, so the people who run the chapter can spend their time on members.
See it live
How association work connects
Running association sites keeps us close to how manufacturers here describe their work. What we learn about the trade goes into IKE, the Industrial Knowledge Engine behind all our work. What IKE learns is manufacturing. Member records stay theirs.
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Powering Partners
All the associations whose sites we run.
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IKE, the Industrial Knowledge Engine
The engine at the centre of everything we do.
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Want discovery work for your own plant?
The Buyers Blueprint is our paid onboarding: we capture what your plant really does, confirm every fact with you, then plan every page buyers need.