Foundation
Foundation: your Blueprint plan steers the work
In Foundation, the plan from your Buyers Blueprint steers. Our team works through it in order, using whichever tools it calls for, from website pages to blog posts and search. You reach us by email any time and by up to two Huddles a month, and a weekly brief shows what shipped and what's next.
New Machine on Tuesday
What Foundation includes
Baseline tech, and reach through your own website. The plan picks the order.
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Website tech
Hosting, care, security and updates, so the site stays fast and sound.
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Page Level Marketing on your pages and blog
Every page and post built from your record, and improved every week.
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SiteSonar leads to sales
The companies reading your site, and likely prospects there handed to your sales team.
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Your Blueprint plan steers
The work your company needs, ranked by the jobs you want more of. We take the next item off the plan, ship it and move to the next.
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Unlimited email
Ask a question, send a change, flag a new machine. Email us whenever you need to.
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2 Huddles a month
15-minute calls on request, for anything that needs talking through.
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The weekly brief
What shipped, what's in progress, what's next, and any decision we need. You decide by replying.
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One work queue
Every ask goes into one queue, ranked against your plan. One job finishes, the next one starts.
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IKE and SiteSonar
IKE keeps learning your company. SiteSonar names the companies visiting your site and what they read, and we hand over likely prospects there who fit your ideal customer profile.
How the plan steers
Your Blueprint ends with a plan: the work your company needs, in the order that wins the jobs you want. In Foundation, that plan is the routing. We work through it, and the weekly brief shows where each job stands.
The plan picks the tools, because not every company needs every one. A machine shop may need capability pages and search first. A distributor may need email to the accounts it already has. A coatings company may need its process pages and a capability statement. The toolkit is the same in every program; what your company uses comes from its plan.
How a month runs
The same loop every month, so your team knows what's coming.
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Step 1, OP 10
Work the plan
We take the next jobs off your plan, plus anything you added to the queue.
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Step 2, OP 20
Ship
Pages, emails, posts or ads, each written from your Blueprint and approved by your people before it goes public.
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Step 3, OP 30
Brief
Every week: what shipped, what's in progress, what's next. Reply to decide, or to add to the queue.
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Step 4, OP 40
Learn
SiteSonar shows which companies read what. That points to what the plan does next.
Who Foundation is for
Foundation suits industrial companies with a clear goal and a team that's happy to steer by email. A job shop that wants its capabilities on the page and kept current. An equipment maker that needs application pages for the models it already sells. A distributor that wants its lines found.
If you want someone on our side reading results and changing the plan with you, look at Growth.
Questions
Who decides what gets worked on?
Your Blueprint plan sets the order. You can add to it or change it by replying to the brief, and we rank each ask against the plan.
What's a Huddle?
A 15-minute call you ask for when something needs talking through. Foundation includes two a month. Anything raised goes into the queue.
Can we talk to someone more often?
Yes. Growth adds a strategist who steers the work with you, unlimited Huddles and two planning calls a month.
Who owns the website and domain?
You do. How ownership and leaving work is written on How we work.
How much does Foundation cost?
It depends on what your Blueprint finds. We scope it with you on the review call after your free Buyer's-Eye Audit and put it in writing before you commit.
We just redesigned our site. Do we start over?
No. We start from what's there and fix what buyers can't find first. The redesign checklist shows what we check.
Bring us the goal
Foundation starts with your Blueprint. Book 20 minutes and we'll tell you how yours would route the work.