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Free Buyer's-Eye Audit

Buyers Blueprint · Markets

Market intelligence for manufacturers: who buys the work you want, and what they ask of a supplier

We cross the industries that buy with the capabilities you've confirmed, check who holds the search results, and add federal and export data. IKE, our Industrial Knowledge Engine, does the reading, as part of the paid Buyers Blueprint. Every market lead is a question for you to answer.

Start with the free Buyer's-Eye Audit See example deliverables
Sheet 204, One Word Reclassifies the Shop: REV A as said beside REV F released Two-panel drawing. Left, REV A as said: a fabrication shop's six-page website says steel and aluminum fabrication, cutting, forming, welding, with a press-brake photo and a contact form. A supplier directory's quality filter reads it: materials steel and aluminum, no markets stated, class general fabrication, one of thousands, status HOLD for minimal web presence. Drawn as a drawing, the shop's title block reads MATL: STEEL / ALUM and routes only to general fabrication; gas turbine, aerospace, nuclear and power generation sit in faint pencil. On the floor, blurred because the site never says it, a bar rack holds Hastelloy X, Inconel X-750, Monel and L605 beside a gas-turbine replacement part. Right, REV F released: the MATL field carries a revision cloud and is re-inked with the four alloys, and gold routing lines run to gas turbine, aerospace, nuclear and power generation. The site gains a materials page naming each alloy and the replacement parts; approvals read as held, per record. The directory re-reads the shop and HOLD is overstamped RELEASED. Illustration; companies invented. REV A · AS SAID SUPPLIER DIRECTORY · FIRST READ REV F · RELEASED SAME FILTER · RE-READ harlowcreek-fab.test HOME ABOUT SERVICES EQUIPMENT PHOTOS CONTACT STEEL AND ALUMINUM FABRICATION CUTTING · FORMING · WELDING SEND SUPPLIER DIRECTORY · QUALITY FILTER PAGES READ MATERIALS MARKETS CLASS STATUS 6 STEEL, ALUM NONE STATED GENERAL FAB · ONE OF THOUSANDS HOLDMINIMAL WEB PRESENCE ON THE FLOOR · NOT ON THE SITE THE SHOP, AS A DRAWING SHOP PROCESS MATL MARKET APPROVALS HARLOWCREEK FAB CUT · FORM · WELD STEEL / ALUM GENERAL NOT STATED THE FILTER FILES THE SHOP BY MATL MARKET ROUTING GAS TURBINE AEROSPACE NUCLEAR POWER GENERATION GENERAL FAB harlowcreek-fab.test HOME ABOUT MATERIALS PARTS EQUIPMENT CONTACT NICKEL AND COBALT ALLOY FABRICATION HASTELLOY X · INCONEL X-750 MONEL · L605 GAS-TURBINE REPLACEMENT PARTS SEND A DRAWING SUPPLIER DIRECTORY · QUALITY FILTER PAGES READ MATERIALS MARKETS CLASS STATUS 7 HASTELLOY X · INCONEL X-750 MONEL · L605 GAS TURBINE · AEROSPACE NUCLEAR · POWER GENERATION NICKEL AND COBALT ALLOYS HOLD RELEASED ON THE FLOOR · NOW ON THE SITE HASTELLOY X INCONEL X-750 MONEL L605 GAS-TURBINE REPLACEMENT PARTS THE SHOP, AS A DRAWING SHOP PROCESS MATL MARKET APPROVALS HARLOWCREEK FAB CUT · FORM · WELD HASTELLOY X INCONEL X-750 MONEL · L605 F SEE ROUTING AS HELD, PER RECORD REV F · MATL WAS STEEL / ALUM MARKET ROUTING GAS TURBINE AEROSPACE NUCLEAR POWER GENERATION GENERAL FAB MATL: STEEL / ALUM. THE FILTER FILES IT AS ONE OF THOUSANDS: HOLD. ONE REVISION CLOUD ON MATL. FOUR MARKETS ROUTE IN. HOLD IS RELEASED. GENERAL NOTES 1. ILLUSTRATION. SHOP, DOMAIN AND DIRECTORY ARE INVENTED (.TEST). DETAILS CHANGED. 2. ALLOYS NAMED AS RUN ON THE FLOOR. NO CERTIFICATION OR OEM APPROVAL IS IMPLIED. 3. THE RECORD SAYS WHICH APPROVALS EACH MARKET ASKS FOR, AND WHICH THE SHOP HOLDS. TITLE ONE WORD RECLASSIFIES THE SHOP ILLUSTRATION · INVENTED COMPANIES (.TEST) SHEET204 REVF SCALE NTS · DRN IM INDUSTRIAL MARKETING

One Word Reclassifies the Shop

What market intelligence means for an industrial company

Market intelligence is the demand side of your record. Your capabilities are supply. It shows which industries buy that supply, what each one checks before it sends a drawing or an RFQ, and who already holds the searches its buyers run. We build it in the Buyers Blueprint, after your plant and your competitors, from your confirmed capabilities, search demand and public federal and export data.

It starts from what you've confirmed you can make. A market map built from your website alone would rank markets for the company your website describes, and most websites say only part of what the plant can do.

Industries × capabilities (example data)

Each confirmed capability, crossed with the industries that buy it, gets one of three marks: pursue, investigate or set aside. Example data for an invented job shop with fabrication and machining.

Confirmed capabilityMedical devicesAerospacePower generationFood equipment
5-axis milling, titaniumPursuePursueInvestigateSet aside
Passivation (through a partner)PursueInvestigateSet asideInvestigate
Large machined weldmentsSet asideInvestigatePursueInvestigate
Sanitary weldingInvestigateSet asideSet asidePursue

Who holds the results page

For each capability and market we check who ranks in search and who AI assistants name: competitors, distributors, directories or nobody. Ground nobody holds is the cheapest to take. Where a directory or a competitor holds it, that's the page yours has to beat.

Say it now, next door, reach

Every market lead lands in one of three tiers. Each one is a question for you.

  1. OP 10

    Say it now

    Work you already do and can prove. It just isn't on a page yet.

  2. OP 20

    Next door

    One step from what you do: a new material, a related industry. We ask you before anything is said.

  3. OP 30

    Reach

    Markets that would need a new cert, machine or partner. Shown so you can decide. Never published as a capability.

Markets across the manufacturing supply chain (invented examples)

The same read works at every rung, from OEMs to Tier 5, and for the B2B companies that support them.

  • A sheet-metal fabricator

    Confirmed: stainless enclosures. Likely buyers: food and beverage equipment makers. Question for you: is that work you want?

  • A connector maker

    Confirmed: overmolded harnesses. Likely buyers: off-road and agricultural equipment makers. Question for you: next door, or reach?

  • An industrial distributor

    Confirmed: kitting for maintenance crews. Likely buyers: water utilities. Question for you: do you serve them today?

  • A test lab

    Confirmed: vibration testing. Likely buyers: defense and battery programs. Question for you: does your accreditation scope cover it?

  • An automation integrator

    Confirmed: palletizing cells. Likely buyers: packaging and building-products plants. Question for you: which do you want more of?

  • A foundry

    Confirmed: ductile iron castings. Likely buyers: pump and valve makers. Question for you: which grades and weights can we say?

Federal and export openings

  • Federal opportunities

    We search notices by the buyer's problem as well as your codes, and check whether your registrations would let you respond.

  • A story: The Dam Gate Notice

    Federal work is found by searching for the buyer's problem, and only won if you're registered before the notice drops.

  • Export markets

    Where your product codes already ship, and which market to lead with.

What you get

A market map, delivered with your Blueprint: the industries × capabilities grid, the tier for each market, who holds each search, and the questions still open. Your answers decide which pages we plan first and which searches the SEO and AEO work goes after.

Questions about market intelligence

What is market intelligence for manufacturers?

A read of which industries buy what you can make, what each checks in a supplier, and who holds the searches its buyers run. In the Buyers Blueprint it's built from capabilities you've confirmed, and every market lead is a question for you.

Will you publish markets we haven't confirmed?

No. Next-door and reach markets are shown to you so you can decide. Only work you've confirmed reaches a page, and only after you approve that page.

Do you cover federal work?

Yes, as part of the market read. We search notices by the buyer's problem and check whether your registrations would let you respond. If federal work isn't a fit for your plant, we say so.

How is this different from buying market research?

Market research sizes an industry. This starts from your plant and asks which buyers fit the work you can prove, and what they check before they call.

Start with a Blueprint

  • Buyers Blueprint
  • paid
  • your first month, led by Matt Barden
  • from Month 2 the agency works the plan
Start with the free Buyer's-Eye Audit How a Blueprint starts