Free Buyer's-Eye Audit
Menu
Free Buyer's-Eye Audit

Industrial automation & integrators

Industrial automation marketing for integrators, robotics and controls companies

Plant engineers buy automation on applications and results: what you automated, the cycle time and uptime you hit, the platforms you build on and how you support it after SAT. We build the pages that show it.

Get your free Buyer's-Eye Audit Start your Blueprint
Sheet 305, Seven Gates: REV A as said beside REV F released Two-panel drawing. Left, REV A as said: a plant engineer asks an AI assistant about a custom-equipment maker she has heard of, and the only answer is that it does custom-engineered systems. Her purchase order is unsigned, pen hovering, first question: price. Inside the building a seven-operation route sheet exists (discovery, risk review, lab test, concept, detail design, build and factory test, install and site test), but it is blurred pencil, not on the site, and so is the lab test detail. Her risk chart shows all of the risk riding on one signature until the end. Right, REV F released: the AI answer now reads seven gated phases, each priced, you may stop after any one, lab test on your own part first. The route sheet is published: each operation closes with a STOP or GO hold point, its own price and a note that the customer may stop there. The buyer's-risk curve, in gold, steps down at each of the seven gates; detail A shows the lab test stand with her part inside. She signs for gate 010, discovery, and her first question is the schedule. Illustration; company invented. REV A · AS SAID HER PEN IS OVER THE PO REV F · RELEASED SAME BUYER, SAME PEN ASK can corbel engineering build my line? ANSWER corbel-eng.test does custom-engineered systems. NOTHING ELSE. PURCHASE ORDER ITEM: NEW LINE, CUSTOM FIRST QUESTION: PRICE? AUTHORIZED ROUTE SHEET · INSIDE THE BUILDING, NOT ON THE SITE BUYER'S RISK 1234567 ALL OF IT RIDES ON ONE SIGNATURE DETAIL A · OP 030 NOT SHOWN ASK can corbel engineering build my line? ANSWER seven gated phases, each priced. you may stop after any one. lab test on your own part first. PURCHASE ORDER ITEM: GATE 010, DISCOVERY FIRST QUESTION: SCHEDULE? AUTHORIZED ROUTE SHEET · EACH GATE: HOLD POINT, OWN PRICE, CUSTOMER MAY STOP HERE 010020030040050060070 DISCOVERYRISK REVIEWLAB TESTCONCEPTDETAIL DSGNBUILD + FATINSTALL+SAT STOPGOSTOPGOSTOPGOSTOPGOSTOPGOSTOPGOSTOPGO PRICEDPRICEDPRICEDPRICEDPRICEDPRICEDPRICED MAY STOPMAY STOPMAY STOPMAY STOPMAY STOPMAY STOPMAY STOP BUYER'S RISK 1234567 RISK STEPS DOWN AT EACH GATE DETAIL A · OP 030 LAB TEST, YOUR PART AI CAN ONLY SAY 'CUSTOM-ENGINEERED'. SO HER FIRST QUESTION IS PRICE. SEVEN GATES, EACH A PLACE TO STOP. HER FIRST QUESTION IS THE SCHEDULE. GENERAL NOTES 1. ILLUSTRATION. THE BUYER SCENE IS DRAMATIZED; THE MAKER (CORBEL-ENG.TEST) IS INVENTED. 2. THE PROCESS IS GENERIC. NO PRICES, JOB VALUES, CUSTOMER NAMES OR OUTCOMES ARE CLAIMED. 3. NO ONE CONTROLS WHAT AN AI ASSISTANT SAYS. A PUBLISHED PROCESS GIVES IT SOMETHING TRUE. TITLE SEVEN GATES ILLUSTRATION · INVENTED COMPANY (.TEST) SHEET305 REVF SCALE NTS · DRN IM INDUSTRIAL MARKETING

Seven Gates

What is industrial automation marketing?

Industrial automation marketing is marketing for the companies that automate factories: system integrators, robotics, controls and machine-vision firms. Your buyers are plant engineering at OEMs and Tier 1-2 suppliers, and Tier 3 shop owners automating machine tending. We turn each application you have built into a page they can check. New England based, working across the US.

Where you sit on the manufacturing supply chain

Integrators sell to every tier of the supply chain, with a different buyer at each.

  1. OP 10

    OEMs & primes buy a line

    Plant engineering, operations and finance sign off on a full line.

  2. OP 20

    Tier 1-2 suppliers buy a cell

    A welding, assembly or inspection cell to hold rate on a new program.

  3. OP 30

    Tier 3 shops buy a robot

    A robot to tend two lathes overnight, with the payback math.

What plant engineers check

A plant engineer checks six things before calling. Your pages should answer each one.

  1. OP 10

    Applications

    Have you automated this process, with this part, at this volume?

  2. OP 20

    Results

    Cycle time, uptime, changeover and labor hours, with dates and how they were measured.

  3. OP 30

    Platforms

    The robots, PLCs and vision systems you build on, and why.

  4. OP 40

    Safety

    Risk assessment, guarding and the standards the buyer's safety team asks about.

  5. OP 50

    FAT and SAT

    How acceptance testing works and what the buyer signs.

  6. OP 60

    Support

    Response time, spares, remote access and training after go-live.

What integrator sites say vs what wins

The project goes to the integrator whose site shows the work. Illustrative patterns:

Typical siteWhat wins the project
'Turnkey automation solutions'One page per application: 'robotic machine tending for 2-spindle lathes'
Robot brand logosWhy that platform for that job, and what you do when it fails
A video with musicThe cell running, with cycle time on screen and a short write-up
'24/7 support'Response times, spares stocked and who answers

One page per application, for the rung that buys it

Each kind of automation has its own buyer, and each buyer checks something different.

  • System integrators

    Lines and cells for OEMs and Tier 1 plants; lead with the application, then the platform.

  • Robotics

    Machine tending, welding, palletizing: the Tier 3 owner wants the cycle time and the payback math.

  • Controls and panels

    Panel builds and retrofits; show the standards and the drawings package.

  • Machine vision

    Inspection and guidance; show the defect you catch and the rate.

System integrators

Marketing for system integrators

Lines and cells for OEM and Tier 1 plants are specified by plant engineering and approved by operations and finance. They want proof you have automated this process before: the part, the volume, the cycle time, and how acceptance testing went.

Lead each page with the application, then the dated result and how it was measured, then the platforms and support terms.

Robotics

Marketing for robotics companies

Machine tending, welding, palletizing and deburring cells often go to Tier 3 owners buying their first or second robot. They want the cycle time, changeover, floor space and payback math in their own numbers. Show the part, the machine the robot tends, how long the cell runs without an operator, and the training their people get.

Controls and panels

Marketing for controls and panel builders

Panel builds, PLC programming and controls retrofits sell on standards and documentation. A Tier 2 maintenance manager replacing an obsolete controller checks the standards you build to, the drawings package, and how you cut over without losing a week of production. One page per retrofit type answers those before the call.

Machine vision

Marketing for machine vision companies

Vision systems sell on the defect you catch and the rate you catch it at. An OEM quality engineer wants the defect types, part materials and finishes, line speed, and what happens to a rejected part. Give each defect or application its own page, with images of good and bad parts where your customer allows it.

Examples across markets (invented companies)

Invented companies on .test domains. No client names.

  • Gantry Lane Automation (invented, gantrylane.test)

    Eighteen people building machine-tending and inspection cells for medical, aerospace and packaging-equipment plants. Before: 'turnkey automation' and a robot logo row. After: six application pages, each with the part, the cycle time and the support terms.

  • Copperline Controls (invented, copperline.test)

    Panel builds and PLC retrofits for water treatment and food lines. A page per retrofit type, with the drawings package listed.

  • Ninebark Vision (invented, ninebark.test)

    Vision inspection for molded and stamped automotive parts. A page per defect type, with line speed stated.

Search and ads for integrators

Plant engineers search by application: 'robotic deburring cell', 'vision inspection for molded parts', 'PLC retrofit for a packaging line'. We target those words on application pages, and put ad budget only behind pages that show the result. When a buyer asks an AI assistant who automates a process, the page that states the cycle time is the one it can quote.

What IKE maps for you here

IKE, our Industrial Knowledge Engine, maps each application you have delivered to the rungs that need it, the parts and processes involved, and the words each buyer uses. Every cell you commission teaches it more.

Once the pages are live, SiteSonar names the companies reading them.

What IKE learns is manufacturing. Your record stays yours.

What your Blueprint captures here

In the paid Buyers Blueprint we visit your plant, go through a cell with your engineers, list every application and platform, and record the results you can stand behind, with their dates. That becomes your application pages, and nothing goes public without your yes.

Short stories for integrators

Each takes a few minutes and ends with three checks you can run on your own site.

How we do it

Questions

Is this marketing automation?

No. This page is for companies that automate factories: integrators, robotics, controls and machine vision. We do the marketing; you do the automation.

What should an industrial automation marketing agency do for an integrator?

Turn each application you have delivered into a page a plant engineer can check, target the application words they search, and put ad budget only behind pages that show results.

What should a system integrator website include?

One page per application with the part, process, cycle time and uptime results, the platforms you use, how FAT and SAT work, and your support terms.

Who buys automation?

Plant engineering at OEMs and Tier 1-2 suppliers, and owners of Tier 3 shops automating machine tending. Each needs a different page.

Where are you based?

New England based, working with automation companies across the US.

Show every application you've built

Start with the free Buyer's-Eye Audit: write the RFQ you most want to win, and we'll show you where a buyer would shortlist you or drop you. Every program starts with the paid Buyers Blueprint. You can't sell what you don't say.

Get your free Buyer's-Eye Audit Start your Blueprint