About · Team
Who you'll work with: the team behind your industrial marketing program
You talk to the owners, and you know everyone on your account by name. Matt Barden scopes every Blueprint, Mark Manuel knows the region's manufacturers and associations, and our team does the work: strategy, web development, content and client success.
People
We list only people who've agreed to be listed. Each card says what that person does on your account.
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Matt Barden
Founder. Strategy and the Blueprint: he scopes every one.
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Mark Manuel
Relationships and network for manufacturers and associations across New England.
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James Chapman
Leads technology and websites. He builds and maintains the pages your Blueprint plans.
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Kiersten Denton
Leads client success. She is your day-to-day contact for the work queue and the weekly brief.
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Stephanie Howes
Leads operations and strategy, so the plan for your account is sound and the work runs on schedule.
Who does what in a program
Every part of a program has a named owner on our side, from the first call to the weekly brief.
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Step 1, OP 10
Review call
Matt, on the review call after your free Buyer's-Eye Audit. He tells you where your Blueprint would start, and says plainly if it isn't a fit.
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Step 2, OP 20
The Blueprint
Your plant captured from your website, documents, the Question Round and an on-site visit, each fact confirmed with you.
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Step 3, OP 30
Build
The web development team builds each page from the work queue. You approve it before it goes live.
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Step 4, OP 40
Content
Our content team writes from your confirmed record, and technical claims are checked against it before you sign off.
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Step 5, OP 50
The weekly brief
Kiersten and the owners: what shipped, which companies read what, what changed on your floor, and what to build next.
Why you won't start over when people change
Everything we learn about your plant goes into one cited record, kept in IKE, our Industrial Knowledge Engine. It doesn't live in one person's inbox or memory. If someone on your account changes, the next person starts from what you've already confirmed, and you're never asked the same question twice.
What IKE learns is manufacturing. Your record stays yours.
Questions about the team
Will we talk to the owners?
Yes. Matt runs your review call, scopes every Blueprint and steers Scale programs himself. Mark Manuel supports every program through his network and mutual introductions.
Who is our day-to-day contact?
Kiersten Denton, who leads client success. You meet her at the start of your program.
Where is the team based?
Industrial Marketing is based in Amherst, New Hampshire, and works with industrial companies across the US.