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Powering Partners

We run the websites for manufacturing associations across New England

Industrial Marketing builds and runs the websites of manufacturers associations, NTMA chapters and an aerospace and defense consortium across New England. It's the same manufacturing know-how we bring to every plant, put to work for the groups that hold the region's manufacturers together.

Talk to us about your association How a partnership works

Who we power

These are the associations and consortiums whose websites we run.

Why manufacturing associations work with us

Associations work with us because we already speak manufacturing. We know the processes, certifications and buyer checks that make a member directory useful, so each listing says what a member makes in terms a buyer can search.

Association staff are stretched between events, members and the board. We take the website off their plate: the build, the monthly care and the technical side, with one team that answers when something needs to change.

What we run for associations

These are the parts of an association's web presence we take off the staff's plate. Which parts we run differs by association.

  1. OP 10

    Website build

    A site that says what the association does for its members, built so staff can post news and events without waiting on anyone.

  2. OP 20

    Hosting and care

    Hosting, updates, backups and security, handled every month so the site stays up and current.

  3. OP 30

    Member directory

    A directory that says what each member actually makes, so a buyer looking for a capability in the region can find who runs it.

  4. OP 40

    Events and news

    Event listings, registrations and member news, kept current between board meetings.

  5. OP 50

    Discovery Suite for member companies

    A discovery program for member companies: what each plant can really do, written down so their own sites can say it.

Run a nonprofit? We'll help run your website at no fee.

Associations, chapters and consortiums keep manufacturing strong. If you run one, we'll help keep your website current, secure and working, at no fee. Tell us what you have and what it needs.

Ask about no-fee website help How we work with associations

What we do for member companies

Member companies can also hire us directly, for any of the work we do for manufacturers.

Agencies

If you market manufacturers and want SiteSonar for your clients, talk to us. It's always on, and it names the companies reading a site and what they read.

Questions about Powering Partners

What does Industrial Marketing do for manufacturing associations?

We build and run their websites: hosting, updates, backups and security, member directories, and event and news listings. For some, we've also run discovery work for member companies. Which parts we run differs by association.

Does member data go into IKE?

Only with the association's and the member's agreement. What IKE learns is how manufacturers describe their work. Member records stay theirs.

Can a nonprofit get website help at no fee?

Yes. If you run an association, chapter or consortium that supports manufacturers, we'll help keep your website current, secure and working at no fee.

Can member companies work with you directly?

Yes. Member companies can hire us for anything we do for other industrial companies, starting with the paid Buyers Blueprint.

How do we start?

Tell us what your site has to do for your members and your board, and what isn't working now. We'll say plainly what we'd take on and how it would run.

Talk to us about your association

Tell us what your site has to do for your members and your board. We'll tell you plainly what we'd take on and how it would run.

Talk to us about your association How a partnership works