Social media · LinkedIn
LinkedIn for manufacturers: the owner's profile, the company page and posts that point to real capability
For industrial companies, LinkedIn works as proof and reminder. Engineers look up the owner and the company page before a first call, and customers see what you can now do. This is the LinkedIn part of our social media for manufacturers work: three things done steadily, each pointing at a page that proves the work.
Released for Distribution
The setup
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Step 1, OP 10
Owner profile
A headline that says what the plant makes and for whom. An about section with certifications, materials and the work you want more of. 'President' alone tells an engineer nothing.
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Step 2, OP 20
Company page
The same facts as the website: equipment, certifications, markets. Updated when the website changes, rather than once a year.
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Step 3, OP 30
Posts tied to pages
One post per new capability page: a photo from the floor, why the job is hard, and the link.
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Step 4, OP 40
Your team, if they want to
Programmers, quality managers and estimators posting about real work reach people the company page never will. Optional, never forced.
Why manufacturing buyers check LinkedIn
Few engineers find a new supplier cold on LinkedIn. Many check one there before a first call: who runs the shop, what the company page says it makes, and whether anyone is minding it. A 2019 equipment list and a headline that says only 'President' answer that last question.
The owner's profile carries the most weight, because people follow people. The company page is the reference they check against your website. Posts are how customers, suppliers and former colleagues hear that something changed, and they're the people who pass news on.
Posts that work, shop by shop
Made-up shops. Each post links one page.
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Medical contract manufacturer
'We brought passivation in-house. Here's what that does to lead time.' Links the passivation page.
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Heavy fabricator
A weldment on the layout table and one line on holding fit-up on a 30-foot frame. Links the weldments page.
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Connector maker
A crimp cross-section and why the pull test matters. Links the custom contacts page.
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Aerospace machine shop
A new machine coming off the truck, never the part on it. Cleared for ITAR first.
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Testing lab
The new salt-spray cabinet, the standards it runs to, and who to call with a rush sample. Links the accreditation scope page.
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Industrial distributor
An application engineer on why a washdown motor fails early in a dairy, and the line built for it. Links the product line page.
How a launch post is built
One photo from the floor, cleared for ITAR, controlled technical data and customer confidentiality first. One or two sentences on why the job is hard, in the voice of the person who knows it. One link to the page that proves it. The company page shares it, and the team can too.
Every new capability page we ship gets a launch post. You approve every word and every photo before it goes out.
Questions about LinkedIn for manufacturers
Should the owner post, or the company page?
Both. The owner's posts usually travel further, because people follow people. The company page is the reference engineers check.
Do engineers really use LinkedIn?
Many check a supplier's people and company page before a first call. Fewer find suppliers there cold. Treat it as proof and reminder, and let search and your website do the finding.
Does everyone on the team need to post?
No. Team posts help when they come from people who want to write about real work. Nobody should be pushed into it.
What about LinkedIn Ads?
LinkedIn Ads are paid media, planned separately. Organic comes first either way, because an ad sends people to the same profile, company page and posts.
Get the setup done once, then keep it current
We'll start from your Blueprint, so the profile, the page and the posts all say the same true things. The Blueprint is paid onboarding and the first step of every program.