Paid ads · LinkedIn Ads
LinkedIn Ads for manufacturers: reach the buying group at the companies you want
LinkedIn Ads for manufacturers reach the people who approve a new supplier at the companies you want, before they search. Search ads catch buyers who are already looking. LinkedIn reaches the engineers, buyers and quality leads at a short list of accounts, and sends each one to a page that proves what you do. Ad spend is billed separately.
Five Signatures
When LinkedIn Ads make sense for a manufacturer
LinkedIn Ads make sense when three things are true. You can name the companies you want as customers. You know the roles that approve a new supplier there. And you have a page for each thing they would buy from you.
Without the list, the ads reach a broad audience that mostly never buys. Without the pages, the click has nowhere useful to land. For most manufacturers search comes first, because the buyer is already looking. LinkedIn comes in when the account list is clear and the pages are built.
How it would work
Four parts, each tied to your record.
-
Step 1, OP 10
Buying group
The roles that sign off on a new supplier: design engineer, sourcing, supplier quality, sometimes the plant manager. Each sees a different message.
-
Step 2, OP 20
Target accounts
A short list of companies that buy what you make, built from your market intelligence. Never from who visited your site.
-
Step 3, OP 30
Landing pages
Specs for the engineer, capacity and certifications for sourcing, the quality system for supplier quality. Each ad points at its page.
-
Step 4, OP 40
Measurement
Forms and calls tracked to the campaign. SiteSonar, always on, shows which target companies then read the site. Visits from home and mobile networks often go unnamed.
Who it fits
Examples by kind of company.
-
Defense suppliers
A short list of primes and Tier 1s. Reach their supplier quality teams with the AS9100 and ITAR page.
-
Equipment makers
Plant engineers at food and packaging plants, sent to the page about the failure your machine prevents.
-
Medical device suppliers
Sourcing and quality at device OEMs, sent to the cleanroom and validation page.
-
Automation integrators
Controls and maintenance managers at plants in one industry, sent to the page for the line problem you solve there.
-
Testing labs
Quality managers at the manufacturers in your region, sent to the page for your accreditation scope and turnaround.
Questions about LinkedIn Ads for manufacturers
Is LinkedIn Ads better than Google Ads?
Different jobs. Google catches people already searching. LinkedIn reaches the right roles at the right companies before they search. Most manufacturers start with search.
Do we need a big target account list?
No. A short list of companies that buy what you make beats a broad audience.
Can you show ads to the companies that visited our website?
No. We don't build ad audiences from SiteSonar visit data. Target accounts come from your market intelligence.
What does it cost?
You pay LinkedIn directly for the ad spend. Our work on the campaign is part of your monthly program.
Ask about LinkedIn in your program
We'll tell you plainly whether search should come first.