Founder
Matt Barden, founder of Industrial Marketing and SiteSonar
Matt Barden founded Industrial Marketing in 2012, as SEOptiks, and built SiteSonar. He came to marketing from sales. He scopes every Buyers Blueprint himself, and he's the author of our guides on industrial marketing.
Bio
Matt ran sales teams before he started marketing industrial companies. In 2012 he started the company that became Industrial Marketing, and built a team of digital marketers and web developers to work with industrial companies.
Leads made one thing clear early on: owners needed a person on the sales side as well as the tools. That led to his partnership with Mark Manuel.
Tech uncovers opportunities. Only you can seize them.
What he works on
Most of Matt's time today goes into IKE, our Industrial Knowledge Engine. It translates what a plant can make into the words buyers search for, and it gets sharper with every plant it learns. He scopes every Buyers Blueprint on the review call that follows a free Buyer's-Eye Audit, and says plainly if it isn't a fit. And he built SiteSonar, which names the companies reading a website and what they read.
His view of the job is short. Your capabilities are supply. What buyers need made is demand. Work goes to whoever translates one into the other most clearly. You can't sell what you don't say.
Matt Barden at a glance
The facts in one place, for anyone checking who wrote what they're reading.
| Details | |
|---|---|
| Role | Founder, Industrial Marketing |
| Also built | SiteSonar |
| Founded | 2012, as SEOptiks |
| Based in | Amherst, New Hampshire |
| Background | Sales, running sales teams |
| Writes about | Industrial marketing strategy, industrial product marketing, capability statements |
Questions about Matt
Does Matt still work on client accounts?
Yes. He runs your review call and scopes every Blueprint. In Scale he steers your program as your fractional CMO, with a call every month.
Does Matt write the guides himself?
Each guide carries his name and the date it was last checked. How AI fits into our writing, and where people check it, is set out on How we use AI.
How do I reach Matt?
Start with the free Buyer's-Eye Audit, or call 603-821-0139.