New England
Industrial marketing for New England's supply chain, from Amherst, New Hampshire
We are an industrial marketing agency based in Amherst, New Hampshire. We visit plants across New England in person and work with manufacturers and suppliers across the US. Our local proof: we run the websites of six New England manufacturing associations.
The Walkdown
Watch the story: The WalkdownA New England marketing agency that comes on site
Most of what a plant can do never makes it onto its website: the machine nobody mentions, the alloy the second shift runs every quarter, the op the owner manages through a plater down the road. We find those on the floor, in person, and New England is close enough that we can visit yours.
That on-site visit is part of the paid Buyers Blueprint. What we capture goes into one record for your company. IKE, our Industrial Knowledge Engine, learns the manufacturing, and your record stays yours. Nothing goes public without your yes.
The associations we power
We run the websites of these six New England manufacturing associations. Membership is not required to work with us.
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Maine manufacturers association
We run the association's website.
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Rhode Island Manufacturers Association
We run the association's website.
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NH aerospace & defense consortium
We run the consortium's website.
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Western Mass NTMA chapter
We run the chapter's website.
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Connecticut NTMA chapter
We run the chapter's website.
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Boston Tooling
We run the association's website.
Who you work with
You talk to the owners. Matt Barden scopes every Blueprint, Mark Manuel knows the region's manufacturing associations, and our team does the work.
The New England manufacturing ladder
New England's supply chain runs the whole ladder: defense and aerospace programs at the top, medical device and industrial equipment makers beside them, and precision shops, platers, heat treaters and wire and bar mills underneath. These examples are invented.
| Rung | What gets made here | Example (invented) |
|---|---|---|
| OEMs and primes | Defense platforms, aerospace engines, medical devices, industrial equipment | Granite Notch Mobility (invented) |
| Tier 1 | Systems and assemblies | Kettle Pond Controls (invented) |
| Tier 2 | Components, harnesses, boards | Brass Hollow Harness (invented) |
| Tier 3 | Precision machining, plating, heat treat | Twin Ledge Precision (invented) |
| Tier 4-5 | Castings, bar and plate, wire | Cinder Mill Wire (invented) |
| Supporting companies | Labs, distributors, integrators, engineering firms | Plumbline Testing Labs (invented) |
What an on-site visit looks like
An on-site visit is time on your floor with the people who know it. It is how the Blueprint finds what your website leaves out.
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Step 1, OP 10
See the floor
Machines, envelopes, secondary ops, and what you never say on the website.
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Step 2, OP 20
Talk to the people who quote
Engineers, estimators, the owner.
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Step 3, OP 30
Write it down
Part of the paid Buyers Blueprint. Everything goes into IKE, and you confirm every fact before anything is published.
What buyers here check
Buyers here check a few things before they call. We write down what you hold.
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Defense supply base
AS9100, ITAR registration, the cybersecurity level a contract asks for, DFARS specialty metals.
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Medical
ISO 13485, traceability and validated processes.
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Everyone
Capacity in numbers, lead time, and who to call.
Outside New England?
Most of our work is remote and spans the US. Knowing where you sit in the supply chain matters more than your zip code.
Questions from New England companies
Do you only work in New England?
No. We are based in Amherst, NH, and work with industrial companies across the US. In New England we can visit your plant in person.
Are you near Boston?
Amherst is in southern New Hampshire, about an hour north of Boston.
Do you work with manufacturers in Massachusetts?
Yes. We are a B2B marketing agency for the industrial supply chain, and Massachusetts plants are within reach for an on-site visit.
Do you work in person?
Yes, for on-site visits across New England. Everything else works remotely.
Do I have to be an association member?
No. We run the associations' websites; membership is not required to work with us.
How do we start?
With a paid Buyers Blueprint, which includes the on-site visit.
Bring us on site
Start with the free Buyer's-Eye Audit. The Buyers Blueprint is paid, and we scope it with you on the review call after it. You can't sell what you don't say.