A 4-MINUTE STORY · ILLUSTRATION
Fit Check: if your crane, bay and brake aren't on the page, the buyer can't check the fit
Fabrication buyers filter on capacity and size envelope. If your bay, door, crane and press brake aren't dimensioned on your site, the buyer can't check the fit, so the drawing goes elsewhere.
Brinmoor Fabrication stands in for your shop. It's invented, and so is every number. Pick the work you want, then scroll. We'll run the fit check the way a buyer at a mining-equipment maker does: her part outline first, then your floor.
SCROLL TO RUN THE FIT CHECK ↓
AS SAID · 9:15 AM
Three tabs. One drawing.
9:15 on a Tuesday. A buyer at a mining-equipment maker has a drawing for a frame weldment, 38 feet long and about 9 tons finished. She has three fabricators' websites open. Yours says “No job too big” over a photo of sparks.
“No job too big.”
Your home page · illustration · invented shop
It's a confident line. There's nothing in it she can measure.
ILLUSTRATION · INVENTED SHOPS AND BUYER · BRINMOOR-FAB.TEST
NEXT: THE READ ↓THE READ
She lays the part over your floor.
She does what buyers of big parts do first. She lays the part over your floor: will it clear the door, can the cranes lift it, can the brake form the long side? Your site gives her nothing to lay it on. Envelope not dimensioned. Cannot verify.
RED DASHED: CANNOT VERIFY · BLURRED: TRUE ON THE FLOOR, NOT ON THE SITE · ILLUSTRATION
NEXT: THE COST ↓THE COST
The drawing goes to the tab with numbers.
The next site lists its longest bay, its crane capacity under the hook and its brake length, in feet and tons. The outline drops in with room to spare. She sends the drawing there. Your shop never hears about it.
THE NEXT TAB SAYS 4 OF 4 · YOUR SITE SAYS 0 · ILLUSTRATION
CALDER PLATE & FRAME AND CALDERPLATE.TEST ARE INVENTED
NEXT: AS BUILT ↓AS BUILT · ON THE FLOOR
On your floor, it fits.
On your floor, the long bay takes parts that size. The cranes lift it, and the brake forms the full length. Your foreman could recite every number. Nobody put them on the website.
Your floor is bigger than the one that got the drawing.
PENCIL: TRUE ON THE FLOOR, NOT ON THE SITE · ILLUSTRATION
NEXT: THE CHANGE ↓THE CHANGE · BLUEPRINT + WEBSITES
Put every number on the page.
The Buyers Blueprint, our paid onboarding, records your bays, door openings, crane capacities and brake lengths during the on-site visit. Our Websites work puts each number on the page where a buyer of big parts lands, with the largest part you've shipped beside them.
BLUEPRINT · PAID ONBOARDING · FIRST STEP OF EVERY PROGRAM
NOTHING GOES PUBLIC WITHOUT YOUR YES
NEXT: RELEASED ↓RELEASED · ILLUSTRATION
Same buyer. Same Tuesday.
She lays the outline on your floor plan, and every clearance is dimensioned: door, hook height, bay, brake. The sheet is stamped FITS. Whether she sends the drawing is still her call. Now she can make it.
YOUR SITE SAYS 4 OF 4 · THE FIT CAN BE CHECKED · ILLUSTRATION, NOT A PROMISE
NEXT: YOUR TURN ↓FOUR THINGS A BUYER CHECKS: CRANE, BAY, BRAKE, DOOR · ILLUSTRATION
| Clearance | On your site, before | The next tab said | As built | After release |
|---|---|---|---|---|
| Cranes · under the hook | Not stated | 12 tons | 2 × 20 tons, 26 ft under the hook | Stated on the capacity page |
| Bay · longest | Not stated | 140 ft | 180 ft × 64 ft | Stated on the capacity page |
| Press brake · bed | Not stated | 40 ft | 42 ft bed, 1,000 tons | Stated on the forming page |
| Door · opening | Not stated | 20 ft | 24 ft wide × 24 ft high | Stated on the capacity page |
| Largest part shipped | Not stated | Not stated | 46 ft, 12 tons | Stated on the capacity page, with a photo if the customer allows it |
Put it in ink.
RELEASED · DRAWN FOR MORE COMPLEX, HIGHER-MARGIN WORK · ILLUSTRATION
104 · THE LESSON
If the buyer can't check the fit, the drawing goes elsewhere.
Fabrication buyers filter on capacity and size envelope. If your bay length, door opening, crane capacity and press brake aren't dimensioned on your site, the buyer can't check the fit, so the drawing goes elsewhere.
“No job too big” is a claim nobody can measure. Put the numbers on the page, in feet and tons, with the largest part you've shipped beside them.
| CLEARANCE | HER PART | AS BUILT | WHERE IT'S SAID NOW |
|---|---|---|---|
| DOOR | 8 FT 6 IN WIDE | 24 × 24 FT | /capacity · EXAMPLE PAGE |
| HOOK | ABOUT 9 T | 2 × 20 T · 26 FT | /capacity · EXAMPLE PAGE |
| BAY | 38 FT LONG | 180 FT | /capacity · EXAMPLE PAGE |
| BRAKE | 38 FT LONG SIDE | 42 FT · 1,000 T | /forming · EXAMPLE PAGE |
EXAMPLE PAGES ON AN INVENTED SITE · EVERY FIGURE IS INVENTED FOR ILLUSTRATION
General notes
- The companies, people, websites and figures in this story are invented to show a pattern we see often.
- Crane capacity is the rated load of each crane. Hook height is the clear height from the floor to the hook at its highest.
BEHIND THE STORY · How we build manufacturing websites · What the Buyers Blueprint records · What your website teaches IKE, our Industrial Knowledge Engine · When the envelope is unsaid, AI guesses it
YOUR TURN · THREE YES OR NO CHECKS
Check your own
Three yes-or-no checks you can run on your own site on Monday morning.
Are your largest bay length, door opening and crane capacity on the site?
In feet and tons, with hook height. “Large” fails.
Are press brake tonnage and bed length stated?
On the forming page, for each machine class.
Is there a “largest part we've shipped” example?
With size and weight, and a photo if the customer allows it.
ANSWER ALL THREE · YOUR ANSWERS STAY ON THIS PAGE
“No job too big” is a claim nobody can measure.