Content marketing · Syndication
Content syndication services for industrial companies, pointed back at pages you own
Content syndication places your technical articles where engineers and buyers already read: trade publications, association newsletters, engineering content networks and distributor sites. Every placement points back to a page on your site, so the reader ends up somewhere you own. It's the reach side of content marketing for manufacturers.
Where syndicated content runs
Four kinds of outlet. Which ones fit depends on who reads them in your market.
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Trade publications
Sponsored technical articles in the magazines and sites your buyers already read.
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Industry and association newsletters
A placement in the note your trade association already sends its members.
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Engineering content networks
The sites where design engineers look for datasheets and application notes.
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Distributor and partner sites
Your application notes on the sites that sell your parts.
What we syndicate
Pieces that teach an engineer something. The examples come from invented companies.
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Application articles
A coatings shop on choosing e-coat or powder coat for outdoor enclosures.
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Test explainers
A connector maker on mating-cycle and vibration testing, and what the numbers mean.
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Process notes
A defense machine shop on how it handles drawings with export-controlled data.
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Selection guides
A testing lab on what an accreditation scope covers, and how to read one before you send samples.
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Cross-reference notes
A bearing distributor on replacing an obsolete series, size by size.
How a placement works
Every placement starts and ends on your own site.
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Step 1, OP 10
Your page comes first
The full article goes live on your site before anything is placed. The placement is a version written for the outlet, linking back to it.
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Step 2, OP 20
Pick the outlet by its readers
Each placement matches a buyer in your content plan: the design engineer, the maintenance manager, the supplier quality engineer.
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Step 3, OP 30
You approve
The engineer who signed off the page signs off the placement. Customer names and controlled data stay out.
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Step 4, OP 40
Labelled as sponsored
Paid placements carry the outlet's sponsored label. You see the outlet, the readers it says it reaches and any fee before you approve.
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Step 5, OP 50
Read the result
Placements, clicks back to your page, and the companies that went on to read it.
How we measure syndication
Each placement links to one page on your site. SiteSonar is always on, so it names the companies whose networks then read that page and keeps their visit history. Visits from home and mobile networks often can't be named.
We report placements, clicks and the companies that read the page. No reach or lead-count promises.
Questions about content syndication
What is content syndication?
Publishing a version of your content on another site or newsletter, so it reaches readers who don't know you yet. For an industrial company that means trade publications, association newsletters, engineering networks and distributor sites.
Does syndicated content hurt our SEO?
It can if the copy outranks your own page. So your page goes live first, the placement links back to it, and where the outlet allows it, the placement marks your page as the original.
Is syndication the same as PR?
No. Syndication places content you wrote, usually as a sponsored placement. PR earns coverage that someone else writes. Both should point back to pages you own.
What does content syndication cost?
It's scoped inside a program, after your paid Blueprint. Outlet fees vary by placement and are paid to the outlet.
Ask about syndication
We'll tell you honestly whether it fits your market.