Blueprint · Timeline
Blueprint timeline: what happens at each step, and how much of your team's time it takes
Most of the work is ours. Here's the paid Buyers Blueprint as a shop traveler: each operation, the order it runs in, and the time it asks of your team. It runs as one month, led by Matt Barden, and ends with your Blueprint plan, a wireframe site strategy and a content brief.
How long does the Buyers Blueprint take?
One month. The Buyers Blueprint is your first month with us, and Matt Barden leads it. In that month we learn what your company makes and does, read your competitors and your market, and turn it all into a concise Blueprint plan, with a wireframe site strategy and a content brief. From Month 2, our whole agency works through that plan with you.
Most of your people's time goes on two sessions: the on-site visit and the Question Round. Everything else runs on our side, including reading your website, documents, competitors and markets.
The operations run in the same order for every industrial company, whether it's a job shop, an equipment maker, a distributor or a test lab. We read before we ask, so your team's time goes on the questions only they can answer.
The Blueprint traveler
Six operations, in order. The 'your time' column is what each one asks of your people.
| Op | What happens | Your time |
|---|---|---|
| OP 10 · Kickoff | Name the work you want and three competitors; send documents; your private client portal opens | About 30 min |
| OP 20 · We read everything | Your site, documents, competitors, search demand, AI answers, federal and export data | None |
| OP 30 · On-site visit | A guided visit to your floor with the people who run it | About 90 min |
| OP 40 · Question Round | Only the questions that change decisions | 30-60 min |
| OP 50 · Plan, wireframe and content brief | The Blueprint plan, a wireframe of every page and what each page says; you approve each page: yes, no or later | In your client portal, at your pace |
| OP 60 · Review | We walk you through every deliverable | About 60 min |
Step by step
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Step 1, OP 10
Kickoff
Thirty minutes. Tell us the work you want more of, name the shops you lose to, and send what documents you have.
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Step 2, OP 20
We read everything
Our time, none of yours. By the end we know what your site says, what your documents say, and what buyers and AI assistants see.
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Step 3, OP 30
On-site visit and Question Round
The two sessions that need your people. We visit your floor, then ask only what the record can't answer.
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Step 4, OP 40
The plan, the wireframe and the content brief
A person on our team writes the positioning ruling. Then you get the concise Blueprint plan, a wireframe of every page your site should have, each traced to evidence, and a content brief for what each page says. You approve each page yes, no or later.
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Step 5, OP 50
Review, then Month 2
We walk you through the deliverables, and you keep them. From Month 2, the agency works through the plan in the program you choose.
Who on your team gives time, and when
The owner or GM joins the kickoff, the on-site visit, the Question Round and the review. Quality and estimating join the Question Round. Your floor lead or lead programmer shows us round on the on-site visit.
Page approvals happen in your client portal, whenever the person who owns each page has a few minutes. Nobody on your side checks the record line by line.
After the Blueprint
The review hands over the deliverables, and you keep them. From Month 2, our whole agency works through the plan in the program you choose, month to month. IKE, our Industrial Knowledge Engine, keeps learning your company for as long as you're in a program. SiteSonar is always on. It names the companies visiting your site and what they read, and we hand over likely prospects there who fit your ideal customer profile.
Questions about the Blueprint timeline
How long does the Buyers Blueprint take?
One month. The Blueprint is your first month with us, led by Matt Barden. Booking the on-site visit at kickoff keeps it inside the month.
Which of our people need to be involved?
The owner or GM, your quality lead and your estimator, plus whoever runs the floor for the on-site visit. Most of their time goes on two sessions.
Can we start before our documents are ready?
Yes. We start by reading your website. Send documents as you find them; anything still missing becomes a question for the Question Round.
What happens after the review?
From Month 2, the agency builds from your plan in the program you choose. If you'd rather build with your own team or another agency, you keep the deliverables.
Start with a Blueprint
- Buyers Blueprint
- paid
- your first month, led by Matt Barden
- from Month 2 the agency works the plan