Industrial Marketing Blog

August 19, 2020
6 Effective Industrial Website Designs to Take Inspiration from

“Don’t judge a book by its cover”. We all know this age-old quote, but do people really live by it? No. According to researchers, in less than two-tenths of a second, an online visitor forms an opinion about your brand. First impressions do count! You need to make sure your industrial website design captures and KEEPS […]

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June 2, 2020
Effective Strategies to Generate More B2B Leads You Haven't Tried Before

Did you know that there are over 30 million businesses throughout the United States? That's a staggering amount of potential competition. B2B sales leads are not easy to come by and cold calls are often a waste of time. However, they can make the difference between a business that's thriving and business that's struggling to […]

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April 7, 2020
Webinar: Covid-19 Rapid Capabilities Worksheet

Apr 14, 2020 12:00 PM EDT (30 mins) Does your business have the ability and resources to help the fight against COVID-19? Register for our webinar to learn a fast and effective way your business can turn its capabilities into a standardized data format to help buyers of high demand services and products make fast […]

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March 26, 2020
COVID-19 Rapid Capabilities Page Building for Manufacturers

Be part of America's manufacturing revival by helping small to large companies build solutions that bring businesses closer to their customers by being one click away when they face a supply chain impact. How Can Manufacturers Join the Fight Against COVID-19? By turning your standard capabilities list into a COVID-19 Rapid Capabilities page using best […]

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March 9, 2020
Surviving the Digital Age:The Importance of a Mobile Optimized Website

What if your website had awesome content but it was still turning countless customers away? It's one thing to create the kind of compelling content that brings customers to your site. But if your sites are not mobile optimized, then the bounce rates are going to be through the roof. Fortunately, it's not too late […]

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February 24, 2020
What Is the Difference Between Web Design and Web Development?

55% of users spend fewer than 15 seconds on a webpage. You know your business needs a killer website. But how do you know who to hire? Business owners often search for both web development companies and web design companies. Many believe these terms can be used interchangeably. The truth is, both of these services […]

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February 3, 2020
10 Reasons Why Search Engine Visibility Is More Important Than Ever

SEO. Search engine optimization.  You've likely heard the phrase and know you need it, but you may not know why. You may even have a current SEO strategy in place but aren't sure exactly how it's benefiting your business. Or if it is at all. Before you decide to scrap your SEO efforts, keep reading. […]

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October 24, 2019
Grow Your Global Reach! 8 SEO Techniques You Need to Try in 2019

Grow Your Global Reach! 8 SEO Techniques You Need to Try in 2019 Do you want to reach as many potential customers as possible? If so, click here to learn about 8 SEO techniques you need to try in 2019. Keyword(s): seo techniques Your company website gives you the potential to reach billions of internet […]

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July 31, 2019
The "Invisible Buyer"

How to find the Invisible Buyer Are you finding that through all of your marketing efforts you’re still not making sales? Are you getting clicks on your company website but without any action being taken? Do you want to generate new customers? Start making more money for your business today by uncovering the “invisible industrial […]

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June 4, 2019
SEO for Manufacturers: Everything You Need to Know

In the business-to-consumer sphere, search engine optimization is standard practice. While this is true, business-to-business manufacturers must also consider SEO when redesigning their websites or revamping an existing site. An important factor to keep in mind, though, is that B2C and B2B SEO strategies and goals are markedly different. In most cases, B2C efforts cast […]

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