The Demand Discovery Ladder
A manufacturer wins contracts at page level. What’s that mean? It means for every capability you could offer that a client might want to hire you for, there needs to be a page on your website.
With no page, clients never know you could have helped them.
But with the right pages, you’ll discover exactly where demand lies for your services. And those insights will get more powerful every day.
1. Plan from your capabilities.
- Visit your location
- Catalog equipment, certifications
- Set up Industrial Knowledge Engine (IKE) database
- Cross-reference capabilities against 65,000 possible services
- Identify all potential offerings
- Blueprint updated website structure
2. Build pages that get you found.
- Develop dozens of new pages according to your website plan
- Update existing structure and repair broken forms/links
- Improve site security and performance
- Site Sonar software monitors your site, sends instant contact info for qualified visitors
- Marketing expert reviews data, optimizes results
3. Optimize the pages that bring opportunity.
- Weekly reports reveal which things you do attract most business
- Monthly meetings with your marketing lead direct your strategy
- Unlimited web development and IKE insights let you choose your next step
- Follow up with the leads you like; develop the business you want
- Grow organically or add services like advertising, blogs and digital PR to accelerate progress
Your future’s in your website data.
Our process is built around one insight: When you know what people on your site want, you can choose the work you like.
So how’s your site stack up right now? In minutes, we can crawl your current site and tell you what potential clients see. Find out if you’ve got room to grow with IM’s Buyer’s-Eye Audit.