About - Industrial Marketing

About Industrial Marketing

Tech uncovers opportunities. Only you can seize them.

That’s the insight behind the Demand Discovery Ladder, a unique mix of search optimization and software monitoring that turns your website into a business generator. 

Want to de-risk your company’s future? Tomorrow’s sales are waiting for you in your website data. 

That means the right site plan, paired with the right tech, can find your next contract.

 But it will still take a human being to close it.

Invested in the future of manufacturing.

We provide no-cash web support to the nonprofits that support you.

A few of our valued clients

we've helped

filter

to bring in

When handshakes meet hard data, business blooms.

Industrial Marketing exists at that intersection.

Founder Matt Barden formed the company – then called SEOptiks – in 2012. Working explicitly with small and midsized manufacturers, Matt built a team of digital marketers and web developers. Then he built a set of software tools to make the data gleaned by their work more transparent and applicable for business owners.

With the right site and the right insight, search data did more than bring Matt’s clients leads: It showed them which leads were most crucial to the future of their business. F

But turning those leads into contracts would take something different.

Matt’s own sales background taught him that the human element mattered just as much as tech – so he partnered with Mark Manuel, a leading ThomasNet representative and the former VP of a publicly traded Internet company that had grown by a factor of 5 during his tenure.

Known across New England as the “Manufacturing Ambassador,” Mark is among the best-connected individuals in the industry. or more than a decade, he’s been showing clients how to turn Industrial Marekting’s technical insights into real growth.

That’s the insight behind the Demand Discovery Ladder, a unique mix of search optimization and software monitoring that turns your website into a business generator. 

Want to de-risk your company’s future? Tomorrow’s sales are waiting for you in your website data. 

That means the right site plan, paired with the right tech, can find your next contract. 

But it will still take a human being to close it.

Manufacturers stay Because this works.

Industrial Marketing has served more than 400 clients with a 99% satisfaction rate. We don’t just write search strategy; we manage websites day to day, delivering thousands of leads to clients every month and enacting insights to continually improve their sites and grow their businesses. We’ve done AI work for NASA, received grants through the New Hampshire Aerospace Defense Consortium and managed digital services for almost a dozen manufacturing associations and consortiums. But our proudest achievement is that clients stay, usually for years, even though commitments are month-to-month. We named our model the Demand Discovery Ladder because the more your website learns, the more effective it becomes. Results get better year by year. Our clients can leave – but they don’t want to. How many marketing agencies can say that?

clients can leave with

but most stay

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